Bringing Your Content to Life: Making Your Brand’s Personality Shine

How to Add Personality to Content Marketing

Tags – How to Add Personality to Content Marketing

As you already know by now, content reigns supreme when it comes to marketing.

It’s no secret that quality content is what engages your audience and adds value. And by quality, I mean you need to stand out from the rest and show your audience what you’re all about; what your values are and who you really are as a brand.

Think about it: practically everyone is publishing content and if you’re just sharing the same advice, you’re not going to stand out. Your audience needs to trust you. And to do that, you need to be human and add your personality into your content to connect with them.

Do that, and you’ll also find you’re attracting the right type of people to your brand, the ones who are the perfect fit and are more likely to take the next step in their buyer’s journey.

With that said, let’s get into 4 solid ways to inject some personality to your content marketing.

1. Have an Opinion 

Now I’m not saying to be pushy or overbearing, but you need to believe in your content if you want your audience to believe in you too.

Regardless of what content you’re posting – it could be a how-to blog or a post on LinkedIn – take on a particular point of view and give your opinion.

Naturally, people are curious to hear what others have got to say but don’t be aggressive. Because not all publicity is good publicity – so try to provoke thoughts with your opinions and not people. Get people talking for the right reasons and position yourself as an industry leader. 

2. Keep it Real

There’s no doubt about it, people love it when they feel like they know who it is behind the words and they can relate to what they’re reading.

So forget using those fancy words and just keep it real. Just write as you speak in a face to face conversation – why would you want to change the way you communicate with people?

Simply keep your content conversational and more importantly, be yourself. You’ll be surprised what a difference it will make and it’s the easiest way to add some personality to your content.

To further elaborate on what we mean here, we have made a video, that you can watch here:

If you’re still not quite sure how to set your tone, just look at your audience. If for example, you’re trying to target young mums to buy your state-of-the-art baby monitor, then you wouldn’t use tech jargon they wouldn’t understand. It’s a no brainer, be more approachable and you’ll get more engagement.

In other words, you don’t want to confuse your audience. You want to earn their trust so make it make sense, otherwise they’ll just lose interest in your content and potentially you.

3. Add Emotions

The whole point of your content is to make your audience feel something, no matter what that emotion is.

And if you’re able to get an emotional response from your readers then you’ll be making a much bigger impact.

More often than not, humor works. People love to laugh so it only makes sense to use that to your advantage. Plus, being witty or funny with your content can be a great way to start conversations and give off positive brand impressions.

On the other hand, adding content that will create shock or awe is more likely to be shared, creating feelings of anger can encourage people to respond, and feelings of hope can inspire your readers.

So, adding emotion into your content is a great way to stand out in the digital jungle, make your brand more memorable and help people connect with what you’re saying.

4. Format Properly

Just because you’ve typed some words does not mean you’ve written a masterpiece – sorry!

Words are just one little part, you need to create something that’s been formatted properly and is easy on the eye.

It’s the little things, like:

  • Using bullet points
  • Having enough space between paragraphs
  • Not have lengthy paragraphs
  • Use italics and bold fonts where necessary
  • Don’t be shy to use subheadings

By paying attention to how you format your text, you can be sure there is better flow when your audience reads.

The Takeaway

In content marketing one of the biggest challenges companies face is to stand out amongst all the other content that’s published daily.

It’s not as simple as trying to sound original anymore. Now you need to show your personality to connect with your audience on an emotional level.

Please get in touch to find out more.

In the meantime, check our SEO services that entail content marketing for our clients.

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