The Connection Between Graphic Design and Marketing

Graphic Design and Marketing

Tags – Graphic Design and Marketing

 

Within a matter of seconds, whoever sees your brand will leave with a lasting impression. Ideally, you want this to be a good one so that people are more likely to stick around.

They say, a picture is worth a thousand words.

But when it comes to the graphics used in your marketing strategy, how many impressions, engagements and conversions is it worth? That’s the real question.

It seems obvious, but marketing and graphic design need to fall hand in hand: design needs to communicate the value you’re offering.

In other words, marketing creates the interest for your brand whereas graphics helps you to visually communicate your brand.

Let’s go back to the basics – brand guidelines – which should be established before even thinking about a marketing strategy.

Because your brand guidelines will set the tone for every marketing material your design team creates and without this, it will be hard to consistently communicate with your audience.

And this goes beyond just your logo, font, images etc.

Instead, design marketing bridges the gap between your customers and brand; marketing is the targeted copy and the design represents your brand’s face.

Hence why the two must be combined for the best possible outcome.

 

Communicate Your Message

First and foremost, graphic design is used for a business to tell their story.

Regardless of whether you’re a small business owner selling jewelry on Etsy or a multi-million pound service based operation, your business will have a message to send.

And what graphic design does, is it communicates more than just words to your audience, helping to trigger emotions that support your overall message.

Whilst different marketing strategies will have slightly different graphics, they should still all tell the same story.

For this reason, it’s important to adhere to brand guidelines to ensure design elements chosen are communicating the right message and keeping your brand consistent.

 

Strengthen Your Brand

Think of the top brands or companies worldwide – is there a logo that doesn’t come to mind?

Probably not.

Graphic design therefore makes your brand recognisable, creating an identifiable face that helps differentiate you from the competition.

So, high quality branding is crucial for your marketing strategy to maximise potential reach and success.

Elements such as typeface, colors, website layout etc. are what makes an immediate impression of what your company is like – traditional vs trendy, serious vs fun, for example.

And these elements need to be pulled together to positively convey your company’s image.

At the same time, consistency creates trust and these brand guidelines need to be followed, whether the marketing materials are internal or external – inconsistencies will make your company appear sloppy and unprofessional.

 

Summing Up

The more you look into it, the more you will see how graphic design plays a huge role in a good marketing strategy, because they represent your company as a whole.

You’ve probably heard marketers shout about how important marketing is and designers stress the importance of design.

But the fact of the matter is, both teams need to collaborate to leverage creative marketing design.

 

For more information, get in touch today.

 

In the meantime check our Graphic Design services.

 

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