Tags – Create Video Marketing Content
The idea of including videos in your marketing strategy is not a new concept.
However, many businesses don’t create any videos at all.
Yet videos are a powerful form of content for storytelling and can have a positive impact on the success of your content marketing efforts.
Unfortunately, only using images or written content will eventually bore your audience, leaving them uninspired and disengaged – with things like live streaming and augmented reality – consumers need more to stay interested.
And, videos are a great way for you to better connect with your audience, build trust and therefore increase the likelihood of a sale.
Did you know, videos are capable of increasing conversion rates by over 80% and 90% of customers say videos help them make their buying decisions!
So it only makes sense to include them as part of your content marketing strategy.
Plus, video production is more cost-effective now than ever before – you can record high quality, 4K videos with your smartphone so it’s not the end of the world if you don’t invest into new equipment.
In fact, research found that customers actually prefer lower quality videos that are authentic as opposed to high quality videos that seem fake.
With that in mind, now is the time to create an effective video marketing strategy for your business.
To help you get started, here are 4 things to consider when creating video marketing content.
1. Be Authentic
Be it written, audio or visual – avoid coming across too “salesy”.
When thinking about what to include in your video, keep in mind that you need to focus more on providing value rather than directly promoting your product or service.
So, think about the blogs you have written previously – is there a way you can turn this into a video?
Also, the more information you can provide for a potential customer, the more they can decide if to carry on watching or not.
Usually, those videos that offer advice, hints and tips are more effective than a promotional video, so always look to find a way to help educate your audience.
For instance, you could create a video that discusses the latest news in your industry and your thoughts about it, which will demonstrate your knowledge and position your brand as a thought leader.
At the same time, videos are a great way to showcase your company culture, so ensure your videos are full of personality to keep your audience engaged.
2. Strong Introduction
Similar to how prospects won’t open an email with an uninspiring subject line, 1 in 5 viewers will click off a video within the first 10 seconds if you’re not able to grab their attention.
As such, you should aim to get right to the point and explain what the video is about from the outset, so viewers know what to expect right away.
In other words, your video should immediately answer “why should I watch this?” question your audience will no doubt have in their mind.
3. Call to Action
Just like with blog posts or infographics, videos too must end with a clear call to action.
Chances are, those viewers who stuck to the end of your video are genuinely interested in what you have to offer.
Now, it’s your chance to guide them on what to do next – do you want them to browse your full product or services list? Perhaps you want to invite them to a free trial or check out more of your content – whatever you want the viewer to do at the end, tell them.
To do this effectively, it’s a good idea to include text and URLs throughout the video which will encourage viewers to check it out to find out more.
4. Optimise for SEO
SEO is not just for blog posts on your website.
YouTube, owned by Google, is the second biggest online search engine – more and more people now use it to find information, just how they would on Google.
Therefore, with video content you have a better opportunity to show up on the SERPs multiple times in the same search.
Firstly, keep your title short and informative – plan for keywords like you would a blog post.
Secondly, include keywords in the description too as well as a direct link to your website.
Next, ensure you’re using tags properly – think about the terms your target audience could be searching for.
By doing so, YouTube will be able to effectively determine the relevance of your video and help it appear as a “related video” when viewers watch similar content.
Lastly, a lot of users view videos from their smart devices, so think about optimising your video for mobile viewing and include closed captions for those who may not want to turn the sound on.
Ultimately, consumers prefer watching videos over other forms of content and they expect brands, like yours, to connect with them using video.
Above all, your video marketing strategy should be used as a way to educate and inform your audience by positioning yourself a thought leader within your industry, so always be authentic when trying to get your message across.
With most platforms increasingly prioritising video content, now’s the time to take full advantage and start creating videos – the longer you wait, the quicker you lose potential customers!
Want to know more? Please get in touch today.
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