Content marketing is a must have for any business who is trying to gain more online exposure.

Because, content marketing creates new opportunities for your business to drive more traffic to your website, spread brand awareness, build valuable relationships and generate more revenue.

Typically, when people think about content marketing one thing pops to mind – blogging (even what you’re reading now is a form of content).

However, there are many other forms that are rapidly growing, and by publishing various different forms, you’ll be able to tap into a wider audience.

For example, potential customers may not have the time to read through an article but they can listen to your podcast on the way home from work.

Moreover, depending on the nature of your business there may be certain forms of content that are better suited; i.e. those learning a new sport would probably prefer a video over a written piece. 

Let’s take a look into 5 types of content you must include in your digital marketing strategy.


It’s been found that 95% of viewers retain a message when they watch an informative video rather than reading it in text.

In addition, 64% of users are more likely to purchase a product or service after watching an informative video that’s advertised online.

So it’s safe to say, video content is not going away any time soon and is one the most demanded type of content – just look at how popular YouTube and even TikTok has become in recent years!

Ultimately, videos are the easiest way for people to take in information, so regardless of your industry, videos should be included in your digital marketing strategy.

Moreover, videos that are short and sweet but include compelling information perform better in regards to increasing leads, sales and website traffic.

Saying that, if you would like to convert more of your leads into sales, you will find the following video useful:


It’s been reported that blogs account for 86% in content marketing strategies and for good reason too.

Because, businesses that use blogs with high quality links perform better in search rankings – plus it’s inexpensive making it an excellent choice for those on a tighter budget.

Keep in mind, blogs need to be informative and provide valuable insights into your industry, therefore don’t just write about your new product or service, rather wider topics that are closely related.

By doing so, you’ll establish yourself as an industry expert and build trust with prospective customers.

In addition, write topics that will solve your target audience’s problems instead of writing generic posts that have already been done.

Not to mention, taking advantage of the keywords people are searching for to improve your page visibility in the SERPs.


Podcasts are very easy to create – once you have the right equipment of course.

And, whilst they may not be a universal solution for your digital marketing needs, if distributed correctly they can have huge reach.

Keep in mind though, a high quality podcast will require time and planning – you want to know what you’re talking about.

At the same time, podcasts are a great way to communicate your brand’s personality and tap into niche markets.


Using infographics will prove to be a great asset to your digital marketing strategy.

To put simply, infographics bring together various bits of information, using pictures, texts and graphics, to give a clever idea of what’s being said.

Essentially, the majority of people use smartphones for the internet and infographics are popular because it makes posts easier to read, reflects important issues, brightens the message and is easily accessible to all – not to mention you can add persuasive language to text and convey information easily.

With that in mind, the next time you write a blog, think about the key ideas you want to deliver to your audience and create a fun infographic to push the overall message.

Case Studies

For leads that need a final push, case studies are an effective way for them to learn more about your business from existing customers.

With all things said and done, potential customers want to make sure you’re able to solve their problems with quality and cases are a good way for them to understand better what experience they should expect.

For instance, if you’re in the service industry, you could show a previous client’s before and after results and what you did to achieve those results.

The Takeaway

To summarise, your digital marketing strategy should include different forms of content; the more diverse it is, the more traffic it will generate.

And, don’t worry if you haven’t used all of the above. 

Simply create a content plan ahead of time and stick to it to avoid posting just for the sake of it.

Most of all, choose the types that align with your business the best and don’t be afraid to experiment with new forms.

In the meantime, check our Digital Marketing Agency Leicester services.