As a business, it’s important to stay up-to-date on the latest social media trends. However, you also need to be careful not to get caught up in the hype. 

Many businesses make the mistake of chasing after every new trend, without taking the time to figure out if it’s right for them. 

In this blog post, we’ll discuss why you need to stop chasing social media trends and focus on creating a strategy that works for your business!

The Ever-Changing Social Media Trends

Social media trends come and go, and it can be tempting to jump on the latest bandwagon. However, before you invest time and resources into a trend, it’s important to consider why it has become popular in the first place. 

Many of these are driven by external factors such as influencers or news stories, so there may be no real substance behind the trend. What’s more, it can be difficult to predict which trends will last and which will quickly die out. 

It’s important to look beyond the hype and consider whether it is relevant for your business.

The Dangers of Following Trends Blindly

When you jump on a bandwagon without researching or understanding what it is, there are a few things that could go wrong. 

Miss Out Other Effective Strategies

By investing too much time and energy into a trend, you can lose valuable opportunities to explore various channels for marketing or customer engagement.

Losing Focus

When a trend doesn’t deliver on your expectations, it can be easy to get disheartened and give up altogether. This could lead to a lack of focus and consistency in your social media strategy. You would be risking the reputation of your business when you jump on the wrong trend which could reflect poorly on your business.

Alienate Existing Customers

Following trends blindly can lead to an inconsistent message that confuses customers and turns them away from your brand. This can lead to a decrease in customer loyalty and revenue 

Waste Time and Resources

Chasing after trends can get expensive, especially if the trend doesn’t turn out to be effective for your business. When you invest too much into a trend, you can end up spending valuable time and money on something that won’t yield any positive results for your business. This can lead to frustration from employees who feel their efforts were wasted. 

Miss Out On Valuable Insights

When you focus too much on chasing trends, you can miss out on valuable data and insights that could help your business in the long run. 

Investing in social media trends that will be irrelevant in a few months might seem like a good idea at the time, but it won’t help your business grow.

Creating an Effective Strategy that Works for Your Business

The key to success is to create a strategy that works for your business. 

Instead of following trends blindly, it’s important to develop a strategy tailored to your brand and customers.  This involves understanding the goals of your business and creating content that resonates with customers.

Start by Researching

Take some time to research the trend and understand why it is popular. This helps you decide whether the trend is relevant to your business and whether it could help you achieve your objectives.

Find Your Unique Voice 

Your brand should stand out from the crowd and be recognizable. Don’t just copy what other brands are doing – find your own unique voice to engage with customers. To find your unique voice, consider what makes your brand unique and how you can use that to reach out to customers.

Put Together a Plan

Once you have identified your unique voice or a trend that could be beneficial for your business, create an actionable plan to make the most of it. Consider any potential risks or obstacles and find ways to mitigate them.

Reach the Right People

Don’t obsess over numbers – focus on reaching the right people instead. It’s important to connect with potential customers who share your values and are interested in what you have to offer.

Create Quality Content

Quality content is key to engaging customers and building a strong social media presence. Make sure that the content you create is relevant to your target audience, consistent with your brand message, and of high quality. This content can be posted on your social media channels and website to engage customers and promote your business.

Establish Customer Relationships

Stop chasing after fleeting fame and start building long-term relationships with your audience. This involves regularly engaging with customers, responding to their queries, and creating content that resonates with them. This helps create a sense of loyalty and trust in your brand which is essential for long-term success.

Monitor Performance

Once you have implemented the trend, monitor how it performs. Monitor how effective tactics are, as well as how customers respond to them. This helps you identify any areas for improvement and optimise your strategy for better results. Ask customers for feedback and use this to refine your strategy over time.

Know When to Pivot and Change Course

As trends change, so should your strategy. Know when to pivot and try something new if current tactics aren’t working. Be flexible and open to trying different approaches in order to stay competitive in the ever-changing social media landscape.

Be Patient

Success doesn’t happen overnight; so be patient and give your strategy time to work. It’s important to have realistic expectations and not expect to get instant results. With the right approach, you can create a cohesive social media strategy that is sure to yield positive results


By following these steps and being mindful of the trends, you can create an effective social media strategy that will help your business grow. By staying flexible, monitoring performance regularly, and having realistic expectations, you can ensure that your social media strategy is up-to-date and relevant to your customers.

So don’t be afraid to embrace trends – just remember to tailor them for your brand and create content that resonates with the right people!