As a dentist, your online reputation is important.
In fact, it’s more important than ever before. As you already know, patients are increasingly turning to the internet to research their health care options, and if they don’t find good reviews about you online, they may choose another dentist.
How can you improve your online reputation as a dentist? Here are five tips that Axies has for you!
1. Social Media Presence
First, make sure you have a strong presence on social media.
Here, platforms like Facebook and Twitter are great places to engage with potential and current patients. So, share interesting articles, answer questions, and post special offers.
This will show potential patients that you’re an expert in your field, and it will also help you build trust with existing patients.
Another way social media helps with improving your reputation is via easing the nerves of potential clients.
By using social media and uploading content such as client testimonials, experiences, pleasant practice photographs, and the outcomes of your work, you may develop more beneficial connections with your consumers and soothe their anxiety.
2. Encouraging Online Reviews
Second, encourage your patients to leave reviews on popular sites like Google and TrustPilot.
According to the Local Consumer Review Survey 2022, 86% of clients look up reviews before choosing a product or service. So, reviews can be a door for more patients/clients to walk in.
Make it easy for them by providing links on your website or even sending follow-up emails after their appointment.
Doing so gives your brand a face and shows that you care for your customers; the more positive reviews you have, the better your online reputation will be!
3. Responding to Negative Reviews
Third, take the time to respond to any negative reviews you may receive.
Your mentality should be: criticisms can help you grow. So, don’t get defensive – instead, apologise for the poor experience and offer to make it right.
This shows that you’re willing to listen to feedback and take responsibility for your patients’ satisfaction. You can even incentivize additional offers or purchases for the reviewer.
4. Staying Up-To-Date with Latest Technology
Fourth, stay up-to-date with the latest dental technology.
This will show that you stand out in the crowd and help you remain at the top.
In addition, doing so can help you deliver an inch-perfect treatment. Patients will be impressed by your use of cutting-edge tools and techniques, and it will show that you’re always looking out for their best interests.
5. Having a Professional Website
Finally, make sure your website is professional and informative. So, include photos of your staff and office, as well as detailed information about your services.
You can even include testimonials or statistics regarding your service. All these will give potential patients a good idea of what they can expect when they come to see you.
Just like how a CV highlights one’s skills, your online face will keep on defining your reputation. Make sure it’s gleaming with smiling teeth!
To learn more, get in touch with us today.
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