Tags – Grow Dental Practice
Paying attention to your marketing efforts is key if you want to appeal to new patients, build your brand awareness and grow your dental practice.
It allows you to acquire new patients as well as keep current ones engaged and connected.
In this post, we will reveal 7 secrets to sustaining dental practice growth.
1. A Great Website
Your website is the fundamental pillar of all of your digital marketing efforts, and it needs to be good.
Good does not require a high-concept or complicated design.
Good means that visitors are converted into patients.
Your website should be uncomplicated, easy to use and simple to navigate.
Generally, your website will act as your first impression to your potential patients.
So, make sure you include your logo and branding, pictures of your practice and the team, and links to all your most important pages – such as treatment pages – on your homepage.
And, don’t forget to add call-to-actions on every page so you encourage your visitors to take the next steps, be it filling out a contact form online or giving the practice a call.
While videos, pictures, and other widgets are necessary for your website, keep in mind that speed is essential – don’t go overboard!
You could run the best dental practice in the world in terms of care, but it won’t grow if people don’t know you exist.
Most people go online to find information by using a search engine like Google.
This implies that you want your dental practice to be highly ranked in search results – at least higher than your competition!
Using SEO techniques to your advantage may help you achieve this. These are some of the things you must consider to successfully grow your practice with SEO.
At the most basic level, you must:
- Conduct thorough keyword research to understand what your potential patients are searching for
- Start a blog that offers value and educates your visitors
- Ensure all content is easy to read and update it regularly
- Include internal and external links and double-check that external links are relevant and reliable
PPC advertising can be one of the most efficient methods for getting your ads seen by potential patients. By using platforms such as Google Ads and Facebook Ads, you can pay to have your ads shown to exactly the audience you want – with PPC, you pay every time a user clicks on your ad.
Both Google and Facebook allow you to target a narrower group of people for your ads, so you aren’t paying for your ads to be displayed to audiences who don’t intend on becoming patients.
A good idea is to target the individuals who have visited your website, your Facebook and Instagram followers, as well as people who have received treatment from you.
This means that your ads will be shown to more qualified leads, ones who you know are at least somewhat interested in your services (because they previously engaged with you.)
Content is key, and if you haven’t already – you need to start writing blogs and articles.
Throughout your content marketing efforts, it’s critical that you emphasise on the benefits that patients might receive from selecting your dental practice over simply focusing on your brand itself – these benefits will entice people to your practice and help you in retaining their loyalty.
For example, write about top tips or create guides to different treatments.
And remember to be consistent. When a user comes to your website, they expect it to be up-to-date with new material – Google prefers websites that are always updating themselves.
That is not to say that blogs are the end of it.
Video is the most effective and engaging type of media on any website.
It attracts and engages customers, as well as converting them. So get yourself in front of the camera and talk about your services, dentistry in general, your team and your mission & values.
5. Social Media
There’s no doubt that social media is more essential than ever in the field of dental marketing.
Using social media allows you to connect with people in the community who are either current or potential patients.
You can announce important news about the clinic, such as your community efforts and any new treatments that are available.
At the absolute least, you’ll need a Facebook and Instagram account. You may not only keep in touch with your patients but also keep them interested while also delivering updates, offers, and news to them.
You can easily advertise on these platforms thanks to their wide reach. Make at least one post per day; blogs, articles, behind-the-scenes videos, and even motivational quotes in line with your brand values are all excellent possibilities!
Encouraging current patients to leave a review of your practice is one of the most effective methods to grow your practice.
When individuals read those reviews online, they will (hopefully) believe that your dental practice is trustworthy and highly regarded.
As a result, they are more likely to book an appointment with you and use your services.
Positive feedback from previous patients not only boosts your reputation, but it also increases Google’s confidence in you – the better your reviews, the more Google will consider you as a trustworthy business.
However, even negative reviews may be an opportunity for you to respond to them constructively and positively. Look at the drawbacks as useful criticism and make certain that you are seen to be addressing the issue.
7. Email Marketing and Newsletters
If done correctly, email marketing is still one of the most effective digital marketing strategies.
You may collect email addresses by offering people an opportunity to sign up for your newsletter, for example, on your website or at the time of their visit.
After you’ve gathered email addresses, you must decide on a campaign.
For example, you could offer special discounts for treatments or an ongoing newsletter with information on news within your practice.
Newsletters that include staff segments and continuous updates of your practice, helps your patients feel closer to you as a business.
Simply, newsletters are an excellent method of keeping your consumers engaged, increasing brand recognition and creating a sense of community.
Attracting new patients is not enough to grow – you need to make sure that they are retained.
So once they come through the door, make sure you provide excellent customer service; this includes maintaining a welcoming waiting room and ensuring reception staff are friendly and efficient.
Then, by adopting each of these strategies above, you can start making an impact now for payoffs in the future: more loyal patients, a stronger online presence in your industry and maximise revenue.
To find out more, please get in touch today.
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