Tags – Social Media Marketing for Dentists
Dentistry is a field that is constantly evolving.
In order to stay ahead of the curve, it is important for dentists to utilise social media marketing.
This form of marketing allows you to reach out to potential patients and educate them about your services.
It also helps you build relationships with current patients and keep them updated on your latest work.
In this blog post, we will discuss the importance of social media marketing in dentistry and how you can use it to grow your practice!
The Importance of Social Media Marketing in Dentistry
For years, dentists have relied on reputation and word of mouth marketing to help grow their practice.
But with 8 out of 10 patients using search engines to find healthcare information online, it’s up to you to deliver it by sliding into their social media newsfeed and educating them about their oral health, offering solutions to their dental problems, all whilst promoting your practice.
Unlike other industries like clothing stores or restaurants where they have to convince people that their products/services are worth people’s money (even when it’s something they don’t “need”), dentists are in a different position whereby they don’t need to convince their audience to get their teeth checked – everyone knows they should visit the dentist.
Rather the challenge that most dentists face is to build trust and earn a patient’s confidence and help them overcome the anxiety associated with dental visits.
Your dental clinic may only be visible to the local community, but you have the opportunity to connect with a larger audience, make your services clear, and exhibit your talents as a dentist through social media marketing.
Providing visitors with a compelling incentive to visit your practice is one of the most important aspects of social media marketing for dentists.
Remember that you’re not only selling toothpaste and root canals; you’re also offering your customers comfort, health, confidence, trust, and most importantly, a pleasurable experience.
On social media, you have the opportunity to interact with your patients, and persuade them that you’re interested in people, not just teeth.
The Benefits of Social Media for Dentists
As the world is becoming more and more digitally focused, social media has become a place where businesses discover new customers, interact with potential customers and build a stronger brand.
That said, here are some of the benefits of social media for dentists:
1. Build Better Relationships
It’s not uncommon for people to feel uneasy and nervous about visiting the dentist, to the point where they’ll even avoid going to their appointments.
However, by using social media and posting things such as client testimonials, experiences, friendly practice pictures and the results of your work, this will enable you to establish better relationships with your audience.
The important thing to remember here, is that you need to demonstrate to your following that you’re here to help, focusing on your effort and care and dentistry knowledge.
By responding to questions through social media platforms, this allows you to offer support on a much more friendlier level.
Furthermore, you may use your social media profile to demonstrate customers exactly what your dental practice is about.
Aside from offering high-quality material about dentistry and oral health, live streaming video and photographs of your dental practice as well as the staff members provides your audience a more personal look at the essence of your dental practice, making it more relatable; you may even conduct Q&A sessions or interviews.
2. Attract New Patients
When it comes to healthcare, these are not decisions that should be taken lightly.
And when people invest in a dentist, they’re not just buying a one-off product – chances are, they’re looking to commit to a dentist for the long term, one that they trust to help them look and feel their best.
In other words, when new patients begin their search for a dentist, they’re going to be doing their research online and you need to be there.
Through social media, you can talk about your services, create valuable and educational content, or share success stories to inform your audience about why they should choose you over your competitors.
With that in mind, social media acts as an online brochure: one that your audience can browse through at any time, without having to interact with your reception staff, meaning they have the power to make decisions for themselves and avoid the pressure of being “sold” to.
At the same time, content consumption is dictated by your audience; they can take the time to watch, listen or read your content as many times as they like, and the more your posts help to answer their questions, the more you will be viewed as a credible choice.
Lastly, the exposure of your business is increased by using social media. You’re opening your dental practice to interactions with them, whether they’re seeking dental services or not.
And the more you interact with your social media audience, the more aware they will be of your brand and the more likely they are to remember it when they need dental care.
3. Establish Your Authority
The more you talk about dentistry and oral health on social media, the better your reputation in the field will be, especially if your material appropriately answers any inquiries your followers may have about specific dental treatments or tooth care.
The ability of social media to quickly spread information about your practice may help you develop a network that is both wide and deep.
You may start to exhibit thought leadership by authoring articles, filming videos, and providing information that demonstrates your expertise. Keep in mind that your competitors will be on social media too.
This implies that if your dental practice lacks a social media presence, rivals will be the first to benefit from everything it has to offer, leaving you out.
That’s why being a leader in the dental field and displaying it on social media not only attracts new patients, but also piques the interest of your peers.
How to Use Social Media to Grow Your Practice
When you’ve chosen your ideal social media platforms, be it Facebook, Instagram, Twitter, TikTok etc., you need to finalise your social strategy.
And truly understanding your audience will always be the key to a successful marketing campaign.
Consider your USP, what you can provide to your consumers, and the types of people you want to attract.
Creating user personas will assist you in determining not just where you should start your social media campaign, but also what type of content you should share.
Once you’ve completely defined your target audience, here are 5 easy tips to increase brand awareness and make the most out of your social media campaign.
1. Be Personal, Not Clinical
As mentioned earlier, your goal should be to convince patients that you provide a pleasant experience.
As such, avoid sounding too clinical and add a personal touch to your posts.
For instance, the odd meme can go a long way in showing your audience that you are more than just a teeth-cleaning robot.
2. Employee Advocacy
It makes sense to leverage the influence of the individuals with whom your patients engage most, which is your team.
Your employees reside in the same communities as your potential patients; they care about your practice and know how to interact with patients.
So, by allowing employees to create and post content on their personal social channels helps you reach a wider audience, and contributes to that human, personal touch we mentioned in the point above.
3. Valuable Content
When people come to dentists, they’re seeking for everything they need to have a fantastic smile.
This implies they want goods and services that will aid their oral care, but it also entails learning what you can do to prevent disease and preserve your teeth.
Show your expertise by providing practical dental hygiene advice on social media, and if people find this helpful, they’ll be more likely to share your posts, resulting in more engagement for your dental practice.
4. Engage With Your Audience
Another key concept to bear in mind when it comes to social media is that it’s all about connecting with your audience.
You don’t simply want to provide information for your potential patients; you want them to reply by creating content that encourages people to click, leave a comment, or share it.
One of the most effective approaches to get your audience involved is to ask a question.
People enjoy being able to express their thoughts about vital issues. Ask questions that relate to your patients’ oral health habits and offer them a compelling call to action if they participate.
5. Take Advantage of Live Video
Live videos are a great way to both engage with your audience and boost your credibility as a dentist.
You may use Instagram Stories and Facebook Live to go beyond basic dental advertising and have real, genuine conversations with your followers, answering questions and offering information in real time.
Plus, these videos will also be saved on your profile, so people can watch them later if they missed the live broadcast.
By following these five tips, you can use social media to your advantage and grow your dental practice.
Importantly, remember that social media should not be used as a one-way street to sell your services; rather, it should be used as a platform to build relationships with your patients.
If you can do that, you’ll reap the rewards in both the short and long term.
For more information, please get in touch today.
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