It’s no secret that quality website content is key to a successful online presence.
However, many businesses don’t know how to assess the quality of their own content.
In this blog, Axies brings you five factors you should consider when assessing the quality of your manufacturing website content.
Create A Powerful Website First Image
Remember, like most things in life, the first impression of your website matters!
The looks, content, and function of the website should be catchy for the customer. Adding to that, the webpage design should be professional and easy to navigate, creating a good user experience.
And, if you are not sure about how to go about achieving this, the following section will help you out.
Meet Google’s E-A-T
Google’s Search Quality Evaluator Guidelines rank page quality based on E-A-T: Expertise, Authoritativeness, and Trustworthiness:
- Consider the expertise of the content creator;
- Authoritativeness and trustworthiness of the website content.
You can get started by using the following checklist.
The Yes/No Checklist
If you can answer Yes to the below factors about your website, you’re good to go!
- Valuable and Goal-oriented content
- Written for the targeted audience
- Media-rich content
- Sound spelling and grammar
- Styled for readability
- Regularly updated content
An Engaging Services Page
People visit your website for specific services and therefore ensure that your services page has all that they need.
So, give as much detail as possible. And, make sure to include customer reviews and links to social media profiles and videos of your previous works/projects.
If you run more than one manufacturing niche, provide links to subsections so that people can explore their options. An FAQ (Frequently Added Questions) page is also beneficial.
The CTA Section
CTA stands for Call To Action, which is part of the webpage of most businesses now.
From a “Call Now” button to “Sign Up” sales funnel strategy, you have multiple options to choose from, depending on how you structure your products and services. Not only does it make your page quality go higher, but it also helps land clients, giving them to ‘do something’ at the end of all the scrolling.