In the search for an effective and efficient business strategy, companies often turn to Google Ads as a cornerstone of their digital marketing efforts. 

But could there be even greater success to be gained by tapping into other channels to complement these Google Ads

This blog post will explore the full potential power of using Google Ads with other channels, so you can maximise your return on investment and amplify your results.

The Power of Google Ads

Google Ads are an incredibly powerful marketing tool that can generate a wealth of leads and conversions. With the right strategy, companies have been able to quickly scale their campaigns and reap great rewards. However, it is important to remember that Google Ads alone may not be enough to achieve maximum returns. 

Google Ads works on a pay-per-click (PPC) basis, meaning that advertisers only pay when someone clicks on their ad. Advertisers create campaigns with ads and keywords tailored to their target audience. Google’s algorithms then match those ads with relevant searches made by users. When a user clicks on an ad, the advertiser is charged a certain amount per click.

Tips for Optimising Your Ads to Maximise Visibility

When creating your Google Ads, it is important to think about how you can optimise them to maximise visibility and performance. Here are a few tips to get you started:

Use Relevant Keywords

Selecting the right keywords for your ads will help ensure that they show up when someone searches for those terms. Be sure to use relevant keywords that are closely related to your product or service.

Choose Ad Formats Wisely

Different types of ads can be used in different scenarios, and it’s important to choose the right format for each situation. For example, text-based ads are great for targeting users on desktop devices, while display ads may work better on mobile devices.

Monitor Performance

Track and monitor the performance of your ads to better understand what works and what doesn’t. This will help you adjust your campaigns for maximum success and return on investment (ROI).

Why Should Not One Focus Only on Google Ads?

Brands and businesses that rely solely on Google Ads may be missing out on a great deal of potential success. This is because of the following reasons:

Limited Reach

Despite its powerful capabilities, Google Ads alone has limited reach. With a single campaign on Google Ads, your ads are only seen by people who search for terms related to the keywords you’ve chosen.

High Competition

The competition in Google Ads is often fierce and can make it difficult for new businesses to get their ads seen and achieve their desired ROI. Therefore, it’s important to look for alternative advertising strategies.

High Cost

Google Ads can be quite costly, especially when bidding on popular keywords. This is why it’s important to supplement your Google Ads campaigns with other channels to maximise your reach and results without breaking the bank.

Other Search Engines

Not everyone is using Google for their searches. In fact, there are several other popular search engines out there that many people use as well. By relying only on Google Ads, you may be missing out on potential leads and conversions from other channels.

Focus Outside Market

Some people may not yet be in the market for your product or service, but they may still find your ads useful if they’re looking for information related to what you offer. By diversifying across different channels, you can reach these potential customers and build brand awareness.

Low Brand Awareness

Google Ads are primarily focused on direct response and conversion, rather than building brand awareness. If your goal is to increase brand recognition, then you will need to look beyond just Google Ads for a comprehensive approach that incorporates other channels as well.

Therefore, instead of focusing solely on Google Ads, companies should consider complementing them with other channels and platforms. This will help to diversify their traffic sources and maximise returns.

Benefits of Complementing Google Ads with Other Channels

Complementing your Google Ads campaigns with other channels offers a variety of benefits. These include: 

Wider Reach: Relying on multiple channels allows you to reach a wider audience and maximise your reach.

Lower Costs: Supplementing Google Ads with other platforms can help to reduce costs and increase ROI.

More Robust Strategies: Having access to multiple channels gives you the ability to create more robust strategies that are tailored to your specific goals and needs.

Improved Brand Awareness: By leveraging various channels, you can improve brand recognition and build a loyal following of customers. 

Deeper Insights: Having access to data from multiple channels can help you to gain deeper insights and adjust your strategies accordingly.

Overall, companies should look beyond just Google Ads when crafting their marketing strategies. By leveraging a combination of different channels, they can maximise their returns and reach more potential customers.

Channels to Leverage to Maximise Your Returns

By leveraging a combination of channels, companies can reach more potential leads and boost conversions. Here are some other channels you can use to supplement your Google Ads campaigns: 

Social Media

Social media offers an effective way to reach potential customers who may not be looking for your product or service yet. You can use social media platforms such as Facebook, Instagram, and LinkedIn to create engaging content and build brand awareness.


Search engine optimization (SEO) is the process of optimising your website for better visibility in organic search results. This means that when people search terms related to your product or service, they’ll be more likely to find you. 

Email Marketing

Email marketing allows you to send personalised messages directly to your potential customers. You can use emails to educate, engage, and nurture leads into becoming valuable customers.

Content Marketing

Content creation is an effective way to build brand awareness and position yourself as an authority in your niche. By creating helpful content, you can attract more visitors to your website and establish yourself as an industry leader

Paid Ads

Apart from Google Ads, there are several other popular advertising networks you can use to reach potential customers. These include Bing Ads, Yahoo! Gemini, and Facebook Ads.

By using the right mix of channels and platforms, companies can maximise their ROI and get the most out of their campaigns. 

Analysing Your Performance with KPIs and Other Metrics

No matter how many channels you use, it’s important to track your performance and evaluate the effectiveness of your efforts. To do this, you need to keep an eye on the right KPIs (key performance indicators) and other metrics. 

Some of the most important KPIs for online advertising campaigns include: 

Cost per click (CPC): The average cost of each click on your ad.

Click-through rate (CTR): The number of clicks you get for every 1000 impressions. 

Conversion rate: The percentage of people who take a desired action (such as making a purchase) after clicking your ad.

By keeping track of these metrics, you can measure the success of your campaigns and make adjustments as needed. This will help you to optimise your efforts and maximise your returns. 


Using a combination of channels is essential for maximising your ROI with online advertising. By supplementing Google Ads with other platforms, companies can reach more potential customers and build their brand recognition. 

Additionally, performance should be monitored via KPIs and other metrics to ensure that campaigns are effective.  With the right mix of channels and strategies, companies can maximise their returns and achieve their marketing goals.

Make sure to stay up-to-date on all the latest trends in online advertising so you can craft the best strategies for your business. With these tips in mind, you can ensure that your online advertising efforts are effective and bring you the results you’re looking for.  

Good luck!