TubeFest is a dynamic business event focused on blending creator economy tactics with robust business strategies. Held annually in Birmingham, UK, TubeFest provides an immersive experience with world-class speakers, practical video marketing strategies, and extensive networking opportunities. The event is designed for creators, business owners, and entrepreneurs who aim to enhance their video marketing skills and transform their content into profit.

The Challenge

Despite a strong social media presence and local networking reach, TubeFest had not leveraged Google Ads to enhance visibility and drive ticket sales. They needed a strategy to tap into a broader market and increase ticket sales for their upcoming event.

Tubefest 2024 Logo featured image

The Results

  • Sales Growth: Achieved £3,828 in ticket sales in the first month.
  • Return on Ad Spend (ROAS): Over 8x return from the initial spend of £475.
  • Ad Impressions: Nearly 250k impressions, significantly increasing brand visibility.
  • Future Plans: Aiming to reach 700k to 1 million impressions in the upcoming months with a higher budget (£1,000 per month) and more refined targeting strategies.

How We Solved The Problem

Axies Digital implemented a targeted Google Ads campaign to expand TubeFest’s reach. The strategy involved utilising the clear value proposition of Tube Fest to enhance:

  • Ad Impressions: Aimed to maximise visibility with nearly 250k ad impressions in the first month.
  • Testing and Optimisation: Ran initial ads as a test to gauge effectiveness and reach more people.
  • Revenue Generation: Focused on generating revenue from ticket sales through Google Ads.

We then implemented this strategy by taking the following steps:

  1. Audit and Setup:
  • Conducted a thorough audit of TubeFest’s existing online presence.
  • Set up Google Ads campaigns tailored to event promotions, mixing audience interests in business growth, content creation, and events attendance.
  1. Ad Campaign Execution:
  • Created and optimised ads to target potential event attendees.
  • Focused on high-visibility placements to drive maximum impressions, especially utilising YouTube.
  1. Budget Management:
  • Efficiently utilised the allocated budget of £475 for the first month as a test run.
  • Planned to scale up the budget to £1,000 per month for future campaigns, especially keeping in mind the run up to the 1st event.
  1. Targeting Strategy:
  • Leveraged custom targeting to reach specific audience segments.
  • Tested various targeting parameters to optimise performance and push traffic towards buying tickets directly from the website.

In just one month, TubeFest experienced substantial growth in ticket sales and online visibility through Axies Digital’s Google Ads strategy. With a strong return on investment and a clear plan for scaling up, TubeFest is well-positioned to continue its growth trajectory in the business events industry.

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