IK Clinics


IK Clinics is a premier medical and aesthetic treatment provider, specialising in advanced hair transplant techniques, including Follicular Unit Extraction (FUE) and Stem Cell Therapy. Located in Leicester, IK Clinics serves a broad area within an 80km radius, attracting clients due to their high-quality services and exceptional results.

The Challenge

IK Clinics had a solid reputation for quality treatments but struggled with limited reach and engagement on social media. They sought a strategic partner to enhance their online presence, drive more traffic to their website, and increase bookings for consultations and procedures, particularly in their hair transplant services.

IK Clinics Logo Featured Image

The Results

December 2023 to March 2024

  • Meta Ads Campaign Performance:
  • Reach: 249.3K (↑ 401.9%)
  • Content Interactions: 368 (↑ 6,000.0%)
  • Link Clicks: 11.4K (previously 0)


Website Performance:

  • Monthly Users (Current): 4.3K
  • Monthly Users (Nov 2023): 48


Business Impact:

  • IK Clinics is now booked a month in advance for consultations and procedures.
  • A steady stream of potential clients calling and booking their procedures.
  • Increased monthly ad spend to £3.5K with plans to scale further.


Performance Improvement:

  • Increase in Reach: 401.9%
  • Increase in Monthly Users: 8929.17%
  • Increase in Link Clicks: 100%


IK Clinics Results

How We Solved The Problem

Axies Digital took over the management of IK Clinics’ Meta Ads and implemented a comprehensive strategy to maximise their online reach and engagement. This involved:

  • Geographic Expansion: Initially targeting a 25km radius, we expanded to an 80km radius after realising that clients were willing to travel significant distances for the high-quality services offered by IK Clinics.
  • Audience Engagement: Utilised targeted ad campaigns to reach potential clients interested in aesthetic and medical treatments, ensuring the ads resonated with the audience’s needs and preferences.
  • Consistent Messaging: Developed compelling ad content highlighting the unique value propositions of IK Clinics, such as their advanced hair transplant techniques and exceptional care standards, encouraging users to visit the website and book appointments.
  • Data-Driven Optimisation: Regularly analysed campaign performance data to refine targeting and ad creatives, ensuring continuous improvement and maximise return on ad spend (ROAS).
  • Community Interaction: Encouraged and facilitated direct interactions with potential clients through social media, including likes, comments, shares, and direct messages for bookings.

In just a few months of managing the account, Axies Digital significantly improved the performance of IK Clinics’ Meta Ads campaigns. By expanding the geographic targeting radius and leveraging specific audience segments focused on medical and aesthetic treatments, we achieved substantial increases in reach, link clicks, and website traffic. This resulted in a strong return on investment and ensured that more relevant audiences were reached, leading to higher engagement and an influx of bookings. The strategic enhancements have positioned IK Clinics as one of the top medical facilities in their category, with a steady stream of clients and a promising outlook for future growth.

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