Axies Digital implemented a comprehensive Google Ads strategy tailored to the unique needs of Trendy Toggs. The approach included:

• Account Audit and Optimisation: A thorough audit of the existing Google Ads account to identify and fix performance issues.
• Enhanced Customer Persona Development: Detailed customer personas were created to better target and engage potential buyers.

We then implemented this approach in the form of:

1. Shift in Ad Focus:

• Moved away from an over-reliance on search ads, aligning with Google’s trends towards Google Shopping for physical products, such as clothing.
• Utilised Google Ads’ in-built parent segments for more accurate targeting.

2. Custom Segments and Targeting:

• Built custom segments, e.g. to target parents who follow social media influencers for their kids.
• Created a mix of target ROAS and maximise conversions strategies to ensure both targeted return and acquisition of new customers.

In just two months, Trendy Toggs has seen a remarkable turnaround in their Google Ads performance. With a substantial increase in sales and a positive return on investment, the client is on track to achieve and surpass their £5k monthly sales target. This promising progress highlights the effectiveness of Axies Digital’s tailored digital marketing strategies.