To address Loxley Opticians’ challenges, we began with a thorough audit and optimization of their Google Ads account. This involved improving the quality score and aligning search terms, keywords, ads, and landing pages. We also created customer personas based on insights into the target audience’s demographics and preferences. This helped us select relevant keywords and design landing pages that would resonate with potential customers. These pages featured engaging content, videos, and clear calls-to-action, resulting in a more effective digital marketing strategy that attracted an engaged and relevant audience.
We also updated the landing pages on their website before launching the Google ads. These changes aimed to make the pages more relevant for visitors, reducing the likelihood of them leaving. The landing page improvements included:
- Starting Statement: A welcoming statement addressing the main challenge each landing page addressed.
- Video: We added a YouTube video, allowing visitors to see the surgeon handling implant cases. The video explained his patient support approach and showcased before and after photos of existing patients.
- Call to Action (CTA): We invited visitors to take action, such as getting in touch via phone or email.
- Extra Information: For those wanting to learn more, we provided clickable links.
- Final CTA: At the bottom of the page, we encouraged visitors to take action.
These changes improved the user experience and increased the likelihood of conversion for visitors engaging with their ads.
