Are Brochures Still Relevant for Property and Construction Businesses?

Tags – Relevance of Brochures

 

There’s no doubt that technology has had a huge impact on the way businesses operate.

With so many people using smartphones and tablets, it’s important for businesses to have a strong online presence.

However, this doesn’t mean that print media is dead – in fact, brochures are still an effective marketing tool for property and construction businesses.

In this blog post, we take a look at why brochures are still relevant and discuss some of the benefits they offer.

 

1. Brochures Make a Great First Impression

Brochures are still a valuable tool for establishing a positive first impression with a potential client or consumer.

When someone pursues your brochure, they will encounter a wealth of clear information that is tailored to your product; frequently more information than can be included in a digital ad.

This suggests that prospects receive a more detailed look at your product rather than just scrolling past an online ad. In addition, they may keep your printed brochure and save it for future reference.

Also, brochures serve as a reminder for them to get in touch with you, and they may look at it many times or pass it on to another potential client, resulting in successful referrals and word-of-mouth advertising.

 

2. Brochures are More Personal

Although online content may be customised and targeted in a way that printed materials cannot, print brochures have the edge when it comes to providing something more tangible.

In this day and age, where we are pushed to digital information on a constant basis, having something physical simply stands out and feels more personal.

 

3. Brochures are More Engaging

When reading articles online, they are often consumed at a quicker rate and with less attention than when reading printed material. Alternatively, readers of printed material naturally pay greater attention to the material they’re reading in more depth than if they were reading the same content on a screen.

Generally, we are accustomed to scanning information quickly online, in part owing to the amount of data we are conditioned to process on a daily basis, as well as because concentrating for too long on a screen rather than a real physical page is more difficult.

A well-designed brochure may help your clients stay interested in your material or message for longer.

 

4. Brochures are Messaging Intensive

If you have a lot to say or if what you have to say is quite complicated and needs more explanation than your existing product or service, printed brochures are the way to go.

Simply, brochures allow you to go into more depth than online materials, which are read for shorter periods of time and understood in greater detail.

 

5. Brochures Support in Brand Recognition

You may increase brand recognition in your target demographic by placing your brochures with branding and contact information. The more someone sees your logo, the better they know your business.

Generally, traditional print advertisements have a longer shelf life than digital advertisements, especially when compared to those that must be updated and improved on a regular basis.

 

6. Brochures can Support Digital Strategies

Brochures are not a substitute for a website. It’s critical to combine print and mail marketing with your digital marketing efforts and social media campaigns.

To begin, include all of your social media profiles and contact information on your brochure so that prospects know where to find more information or to contact your sales team.

You might improve your brand recognition and communicate the benefits of your product or service by designing an aesthetic and a corporate image that is consistent across all digital and print marketing.

In this manner, you may reach both younger audiences who spend a lot of their time online as well as older customers who want a personal touch and mobile advertisements.

This is exactly how we use brochures when working with our clients: as a great first impression that then supports our digital marketing.

 

To learn more, get in touch with us today.

 

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