Those people who are successful at business rely on consistency.
Not only are they consistent in their personal morning routines, but also in marketing, sales, content creation, how often they post and more.
So logically, if you want to get results, you need to be consistent; the more consistent you are with taking action, the more consistency you will see in your results.
In other words, there’s no point in creating a plan if you’re not going to take action on it.
In regards to your business, showing up consistently will help your brand to:
- Build trust between your brand and your audience
- Keep your brand at the forefront of their minds
- Demonstrates to your audience that you are invested
- Gives your audience an idea of what to expect and when
- Makes it easier for new audiences to binge your content and get to know you much more quickly
- Create a consistent stream of leads and therefore sales
So, if you just dabble in and out of your marketing, it won’t work.
Not because that marketing channel you’ve selected is not right for your business, but because you didn’t maintain it for long enough.
And let’s face it, no one wants to waste time on marketing if it’s not going to bring results.
With that said, here are 3 easy steps to stay consistent in your marketing and drive positive outcomes.
Tips to Stay Consistent in Marketing
Be Clear in Your Brand’s Message
Before you can ensure your marketing is consistent, you need to be sure you truly understand your brand’s message so this can be communicated properly through your content.
Think of it like dating: have you ever dated someone in the past and felt like you were receiving mixed messages? Perhaps they were really into you one day and then ghosted you the next.
Not fun, right?
Now, I’m no dating expert, but what I’m trying to say is mixed messages are not the key to a successful relationship.
And the same can be said for your business.
After all, marketing is all about building relationships and trust with your potential customers, and an unclear message means your audience will not fully understand what you do, what you’re about and how you can help them.
Therefore, as part of your brand strategy process, you need to be absolutely, crystal clear on your messaging.
To begin, you must have clarity on who you want to work with. Ask yourself:
- Who are your ideal customers/clients?
- What are they looking for?
- What problems are they facing?
By understanding your audience, you can get inside their head; you’ll be able to touch on their emotions and from this, create a solution to help them.
Next, you need to identify your brand’s personality and voice; are you bubbly and outgoing or more formal and serious?
Simply, this tone is what will help your brand to attract your ideal audience and then stick with it.
Create a Plan
Creating a plan is the code that unlocks consistency throughout your business and your marketing.
As we mentioned earlier, you need to stick to it though, otherwise it’s pointless.
So, dedicate your time to this plan, action it and see it through for results.
Basically, there’s no point in just saying you’ll post on LinkedIn every day, send an email every week and blog twice a month, if you haven’t got the time.
And being consistent does not mean trying to show up on every platform, every day.
Rather, it means choosing how often you want to show up and then stick to it, so be realistic with your schedule.
Personally, I believe it’s better to start small, then gradually build on this as you feel more confident; it’s no good consistently posting 3 blogs and then nothing for the next 4 months.
Once you’ve created your schedule, batching content will help you to stay on track with your plan and remain consistent.
Plus, you get to choose how much content you want to batch at once; if two weeks of content feels overwhelming for you, then just do a week’s worth.
To start off with, plans can seem daunting as they are typically focused on the bigger picture, and not what’s really involved in hitting specific goals.
That said, it’s a good idea to break your plan into smaller tasks to give you a better idea of what it is you need to do to achieve the bigger goal.
Lastly, you will want to have processes and systems in place, which could be as simple as just having a checklist.
Essentially, you need to record each task in a project management system with date reminders, so you know exactly what to do, when and not miss any steps in between.
Maintain Brand Consistency
OK, so we’ve touched a lot on how you can stay consistent in showing up online, but consistency is more than that.
You need to ensure your brand visuals are consistent too.
Consequently, showing up with graphics that are in different colours and fonts every time will not provide a good experience with your audience.
Hence why brand identity is important.
That said, be sure to have clear brand guidelines that clearly sets out the colours, fonts and logos that are associated with your business.
Plus, this guide will help new team members understand what is required to maintain that consistency.
In fact, you could even create a bank of templates, which will save you time when it comes to content creation; you can use these again and again, swapping out information, helping you to create a consistent, brand visual experience.
As they say: the proof is in the pudding.
You should now have a better understanding of your goals, why you need to be consistent in your marketing and have a system in place.
All you need to do is implement this and see the results for yourself!
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