Socially Responsible Marketing: Making an Extended Positive Impact

Tags – Socially Responsible Marketing

 

Socially responsible marketing is a new trend in the world of business, which involves promoting a product or service while also making a positive impact on the world.

Looking at it from a customer-angle, socially responsible marketing is a technique of marketing that appeals to those who are looking to make a difference with their spending.

Socially responsible marketing can take on many different forms, such as using recycled or sustainable materials in products, donating a portion of profits to charity, raising awareness for important causes, or simply associating your business with other businesses that are making a positive difference in the world.

And, looking at the general societal trends, this trend of social responsibility in marketing is only going to continue to grow.

 

Your Consumers are Interested

More and more consumers are interested in buying products from companies that have a positive impact on society and the environment.

For instance, in a study by Cone Communications, it was found that 87% of consumers would switch to brands that support social or environmental causes, and 60% of consumers said they were willing to pay more for products with a social or environmental mission.

Socially responsible marketing is also very important in terms of customer loyalty. Put simply, socially responsible marketing can help you to develop and maintain a positive, long-term relationship with your customers by making them feel like they are a part of something bigger.

The one catch here: you need to get it right.

 

How to Approach Socially Responsible Marketing?

Some critics rightfully question the integrity behind socially responsible marketing. Isn’t this just another way for big companies to make money?

As we said, socially responsible marketing has become a trend in the world of business, and that comes with its own set of deceptions, as expected.

So, your job is to come at your efforts from a sincere place, and communicate and demonstrate well beyond trying to make headlines.

Luckily, when it comes to socially responsible marketing, the sky’s the limit. There are endless ways for businesses to get

If you’re looking to jump on this growing trend, here are some tips to help you get started!

  • Think about your company’s values and how you can align them with your marketing messaging.
  • Make a commitment to using sustainable practices in your production process.
  • Support social causes that are important to your customers.
  • Use creative marketing tactics to get the word out about your socially responsible initiatives.
  • Measure the impact of your social responsibility campaigns and adjust your strategy as needed.

In all fairness, the overall concept of social responsibility in business is already well known. By following the steps above, you will be bringing your marketing into the fold.

 

Socially Responsible Marketing and CSR

Corporate social responsibility (CSR) goes hand in hand with socially responsible marketing.

It has been well known that by making a commitment to being socially responsible, your company can make a positive impact on the world. And, as more and more consumers become interested in sustainable practices, it’s important to show that your business is committed to the same values.

Building up from what we have said, the best way to do this is by integrating social responsibility into all aspects of your marketing strategy. This includes everything from your website and product packaging to the content you produce and the causes you support.

If we are going to extend on what we have been talking about, the one tip I’ll add is: try to put some character into your efforts instead of simply jumping on a trend 

In short, be sure to use creative tactics to get the word out about your initiatives, and be prepared to measure the success of your campaigns so you can adjust them as needed.

 

Concluding Remarks

Socially responsible marketing can also have a positive impact on your team and attract further, high quality employees.  

In order to be successful, a business must have a team that is aligned with its values and believes in the work they’re doing. Socially responsible marketing can help create this alignment and attract top talent who want to make an impact.

 

To learn more, get in touch with us today.

In the meantime, please check our extended digital marketing services.

 

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