Tags – Overcoming Content Mental Blocks
Writing content is not a natural state of mind.
In fact, in order to produce good content, you need to walk into a perspective that sees reality around you with a more critical eye.
So, instead of looking for inspiration to get your creative juices flowing, become more real about what content can do for you and your business.
And if you are unable to do so, you may have a mental block that needs unblocking.
The Cause of Mental Blocks
As expected, there can be multiple reasons for a mental block.
However, almost always, a mental block has to do something with being overwhelmed.
You could be overwhelmed by the thought of having to start something new or even worrying about the end result and how it will be perceived.
Luckily, there are ways to overcome this.
Here are 5 such ways.
1. There is Usually No One Right Answer
I blame the education system for this: making us think from a young age that there is usually one answer to a question; one solution to a challenge.
Simply, real life doesn’t work that way.
In reality, singular answers are sometimes preferred because they oversimplify life; and people love an oversimplification even if it’s bonkers.
So, if you think that you do not have “the” answer to a question, don’t worry: try your best to answer an audience challenge. You will be surprised by what you can do when you free yourself from the pressures of finding “the” answer.
2. Logic Isn’t Always the Way Forward
This may sound crazy but sometimes it helps to put logic aside.
(And this is coming from an Operations Director with an Engineering Degree).
In reality, you have to put logic aside to let creativity flow.
A good exercise I like is: to think in metaphors instead of plain sentences. Not only do people love metaphors, they also extend the meaning of the point you are trying to make.
And once you become free flowing with metaphors, you will start coming up with more of them, making your content more meaningful and impactful.
3. Accept That Everything is Connected
Yes, the market is moving towards specialisations. But, we need to accept that everything in life is interconnected.
So, you may have specialised in a single field, but that should never stop you from exploring. In fact, if you box yourself to only think, talk, and write about the same old topics, you will start to become bored.
And, boredom is the killer of content.
Instead, play around with your content efforts; and if it makes you more comfortable, connect new things back to what you already know.
4. Embrace Ambiguity
I have had to battle ambiguity for a while, until I accepted it as part of the job.
As a non-native English speaker, I was always worried about not making sense when I am trying to make a point.
Turns out, not only do I make my points, I find more freeing ways to communicate and come up with ideas and solutions that sometimes go beyond finding a solution.
And the fact that most people are simply afraid of being ambiguous, leading to never openly communicating, embracing it helps you out by taking a stand and putting your message across more effectively.
So, go for it.
5. Being Wrong is Not a Crime
We are all wrong sometimes; we all make mistakes.
The best thing you can do is to learn from your mistakes, rather than dwell on them.
Accepting that making mistakes is natural is such a freeing feeling that it will start opening new opportunities for you.
With content, try out your ideas, and if they don’t work, you will have the data to continue exploring and hopefully, doing better next time.
And if you are wrong again: who cares…
It’s not a crime to be wrong.
To learn more, get in touch with us today.
In the meantime, please check our digital marketing services.
And, on the topic of content creation, if you want to improve your chances of writing content that ranks on Google, please check our video below:
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