Tags – Ideas to Get New Dental Patients
Getting new patients is vital for the survival of any dental practice, whether it’s brand new or a few years old.
To keep your business flourishing, you must continue to acquire patients.
Word-of-mouth was formerly a fantastic approach to gain appointments without spending time or money.
However, now there are several ways to assist you grow your practice.
The most crucial element of marketing is to gather data and test things out. What works for one dental practice may not work for you, and vice versa.
Test each of these methods to see which gives you the best return on your investment.
That said, here are 10 ideas that will help you attract more patients to your practice. Keep reading to learn more!
1. Paid-Per-Click Ads
The goal of any marketing campaign is to get your name in front of the right people, at the right time.
If you want to get new patients quickly, a good pay-per-click (PPC) ad strategy may be beneficial. (PPC ads are those that appear at the top of search results in Google, Bing, and other search engines).
PPC advertising is a simple method to get your brand at the top of search engine results pages (SERPs) when visitors are looking for a dentist, even above your competition.
You may entice customers that you’re the best option for them with the appropriate messaging.
PPC ads may be pricey as a pay-to-play platform, so you’ll need a team that bids for the right keywords and obtains conversions as well.
To optimise your PPC campaigns, use a call tracking solution to monitor their performance.
2. Optimise Your GMB Profile
How do people discover your company?
What happens if you search for your practice’s name on Google?
You may not have a Google My Business profile set up for your practice if you don’t see your name appear in a panel on the search results.
Google offers a free profile to businesses that describe who they are, where you may find them, and how to contact them.
As a company owner, you can claim this panel and ensure that your address, phone number, and website go to the correct place.
3. Ask For Reviews
A solid approach to attract new patients is to establish a strong online reputation by asking for and acknowledging internet reviews.
Not only that, but obtaining reviews is now a Google ranking component, which can help your company appear higher in Google search results.
Consumers are increasingly turning to reviews before making a purchase from a company, and dentists aren’t immune!
People want to know that they’re being taken care of, and they look to reviews for an indication of how others are treated at your dental practice.
Although positive reviews are great, you may anticipate one or two negative reviews, which are an important element of your reputation!
You can improve trust with potential new patients depending on how you reply; a good response demonstrates that even if someone has a poor experience, they will be taken care of.
4. Patient Referral Rewards
Word-of-mouth should not be your primary marketing tool, but it is still a good way to attract new patients.
Reward patients who refer their friends or relatives to them and make it worthwhile for them!
For example, you could give existing patients a voucher each time they bring a referral or provide discounts on your services.
What you do is entirely up to you, but if a current patient refers even one additional patient through your program, the return on investment will be greater than the prize cost.
5. Build an Online Community Through Social Media
Make sure your professional Facebook and Instagram accounts are up to date, and that you engage on them.
Respond to any comments on your page, answer any direct messages (DMs), and respond to any posts you’re tagged in.
Use social media micro-influencers to boost the number of people who follow you and increase your reach.
Patients aren’t looking for you on social media to purchase things.
Instead, be a helpful and relevant source of information for prospective patients by being a genuine participant in the community.
Some examples of posts include: staff spotlights, pictures from themed workdays, tips and tricks on how to take care of your teeth, repost images from existing patients, debunking myths and more.
6. Host a Social Media Contest
Contesting on social media can excite and expand your audience without requiring you to spend money.
And hosting a contest can help to build your dental practice’s brand, increase the number of user-generated posts and boost the number of people who will see it without paying a penny.
You may encourage individuals to interact and comment on your posts, or you may have them share it in order to get your name out there.
You’ll see positive effects as long as the prize is something that people might desire, such as a fantastic electric toothbrush or even a discount on your services.
7. Start a Dental Blog
Creating a solid content strategy may help you expand your practice and attract new patients.
To develop a solid content strategy, you must first discover and respond to the most frequently asked inquiries of your target audience; use keyword research tools or ask the reception staff what questions people are asking when they call in.
And the content you create must be optimised for SEO in order to grow your site traffic and increase rankings on Google.
8. Create Videos
Creating a YouTube channel for your company may seem like a waste of time, but video is becoming increasingly essential to marketing.
Create entertaining or instructive videos to attract people’s attention to the people behind your practice.
For example, you could showcase a tour of your practice, or give a walk through of what to expect at an appointment, or even something as simple as giving a tutorial on how to brush your teeth.
9. Sponsor Local Events
Participating in your local community is a relatively low-cost, high-reward marketing strategy.
When it comes to taking part in these events, the most essential thing is to be genuine.
Choose and participate in events that interest you rather than what you think people would desire to see.
If you have patients that come to your practice as a result of these events, connect with them through those events; they’ll have a better experience with you and are more inclined to trust your business if you demonstrate that you care.
10. Post Physical Leaflets
This technique may be somewhat more expensive, but it can bring a large number of patients in, especially if you’ve invested in the proper location.
Add a unique offer for visitors who come in via those leaflets to get a higher return on their investment, and to generate a sense of urgency, including the expiration date on your offer.
Getting new patients through the door can be difficult, but if you try a few of these techniques, you’re sure to see an uptick in business.
And remember, the key is to be genuine in your interactions; people can spot insincerity from a mile away.
Get in touch with us today to find out more.
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