Tags – Graphic Design Trends 2021
The past year has been very strange to say the least, but the online world has massively been impacted from the recent pandemic.
From online shopping to distance learning, communications platforms have all seen rapid growth because people and businesses have had to adapt quicker than ever before.
As always, changes in technology and trends must reflect the needs of the customer in order to survive.
We spoke in a previous blog about the web design trends in 2021, and graphic design trends work in line with these aspects to enhance them visually.
But, it’s not just the design of the website that holds importance – graphic design plays a rippling effect on all areas of the business from company branding and logos to general illustration and marketing.
Let’s take a look at the 5 graphic design trends that are taking 2021 by storm.
1. 3D Design
Yes, 3D design is not a new concept but it’s starting to become very cool, and is one trend that makes the most out of modern technological advances and capabilities.
As such, designers are now able to create hyper-real visuals – blurring the lines between digital and physical as their designs become incredibly life-like, pushing a minor element to take centre stage or even dominate a whole page.
Furthermore, designers are now mixing 3D designs with flat illustrations or even adding movement and animation to make sites stand out in an overcrowded market.
What’s great is that not only do these creations add artistic merit, but they interest and engage the viewer to hold their attention for longer.
2. Emoji Design
In regards to graphic design, the use of Emojis encourages interaction as they can lighten the mood and communicate underlying feelings.
As Emojis become more and more popular, the trend is likely to pick up speed in upcoming years so it’s time to be creative and dare to be different.
In other words, think of more imaginative ways to use emojis, such as different techniques to create them or how to incorporate them into your design whilst still keeping the message clear.
3. Monochrome Design
For some, a lack of colour in a multicoloured, vibrant world can actually be quite comforting.
Yes, using bright colours is an obvious way to capture immediate attention – but if everyone is doing this, designs quickly get lost amongst the noise.
As such, a clever option would be to go in the complete opposite direction – black and white.
Monochrome designs provide a sense of nostalgia and give an almost hypnotic charm – like when you see an old black and white movie on the TV – it’s quite magical right?
And the same can be said for graphic design – it’s not dull or boring – instead you can emphasise other effects like shadows, animation or movement.
In addition, a monochrome design is softer on the eyes making it easier for viewers; especially those who spend hours in front of the screen.
4. Duotone Design
In modern design, the idea of having a limited colour palette has been around for a while in order to give off a smooth and cool vibe.
At the same time, a duotone design compensates for the increase in illustrations and other complex graphics – benefits the designer as they can focus on other elements and use simple colour themes and for the consumer, they’re not flooded with a complicated mixture of design features.
Moreover, a duotone design provides a better sense of structure and harmony for the viewer – offering a more relaxed site by using 2 emotive colours.
5. Geometric Shapes Design
Geometric shapes in a design that has also been around for a while, where individual shapes are used to create more complex ones.
Often, large blocks with solid colours and outlines are combined together to produce creative combinations.
To put simply, this concept steps away from reality and underlines how simple blocks can grow into recognisable ideas, forming bigger components in infographics.
Today, geometric shapes design moves away from flat shapes to something more abstract and confident, using depth, shadow and gradient effects of 3D.
It’s important to remember, the world never stops and neither does the need for exciting innovation – the next big thing.
Graphic design is experiencing rapid growth, and it’s important to stay on top if you want to remain in the running.
So as technology moves forward, you’ll want to stay inspired and lead your business in the right direction to keep your audience coming back for more.
To find out more contact us today.
In the meantime have a look at our Graphic Design services.
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