Have you ever seen an ad and wanted to buy the product?

In most cases, the sales through ads are not that linear, but reality is not far from this.

Like other sides of business, marketing and ad campaigns have evolved too. And, so has the concept of Mystery Ads come into play.

Mystery Ad

Mystery ads are forms of advertising where the name of the company or the product is not shown until the end. In some cases, people don’t even realise that the whole production was an ad until the very end.

And, doing so has clear benefits.


The sense of wonder is one of the biggest propeller of sales.

Psychologically speaking, humans are curious creatures. Hence, if a marketing campaign is successful in creating an intrigue, you increase your chances of success.

Inventors have know this for centuries. We end up buying technological treasures that we don’t even need.

Marketing has recently caught up to this side. Whether it’s Adidas implying “impossible is nothing” with the image of banana-shaped shoes or Vodafone introducing its internet services with the installation of slides next to elevators, business are using creative methods to intrigue their target audiences.

This brings us to the next point.

Grabbing Attention

How many ads do you see each day?

Too many. And, most of them are just annoying.

Now, let’s ask the more important question. How many ads grab your attention?

For some people, the little indication of an ad leads to the trigger of aborting.

So, in order to grab attention of your target audience, you need to do something more eye catching. And, a mystery ad could be the way forward for you.

In simple terms, your best bet is to create ads that don’t look like ads. You need to do something extra to stand out.