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HAR (Hinckley Air Conditioning) have been providing air conditioning and refrigeration services for over 50 years throughout England.
After completing our recent branding work with HAR, it became evident that their website was due for an update in order to match the refreshed identity. In addition to this, we had to address some issues with the mobile experience and rectify some other general design inconsistencies. Among the other challenges HAR encountered, was the need for easy-to-update content, especially showcasing new projects.
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The first thing we did was go through their old website and discuss ideas for the new one. This helped to highlight what was missing. We looked at areas like responsiveness, content, ease of use and maintenance. Collectively this gave us enough to propose a low-fidelity wireframe (rough site layout) for the new site, including what sections each page would have and how they all connect together.
After revisions and approval of the low-fidelity wireframe, we worked on the content and high-fidelity wireframe. This included sourcing new imagery and creating new assets such as icons and background elements. It was important to keep everything aligned to the brand refresh, which meant a clean overall aesthetic with blues, whites, reds and the occasional bit of texture and angular graphics.
Once the design draft was complete and we went through all the feedback, we developed the website. We believe the new website better reflects the HAR brand, with a professional, clean and simple aesthetic that conveys all the information potential customers might need. With a design system now in place, adding new content in the future will be easy – so expect some small changes! https://har.uk.com/
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