HAR have been providing air conditioning and refrigeration services for over 50 years throughout England.
HAR recognised their need for a brand refresh as part of their wider marketing efforts. With little to no documentation prior, having something to refer to in the future was vital for consistency. They wanted their experience and professionalism to be evident across all touchpoints, allowing them to reposition slightly further down the line.
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We tested the visual identity in over 50 applications to ensure it would be practical in reality. Along the way, we constantly referenced the customer personas we created earlier in the process. With full brand guidelines for HAR and every logo format they’ll ever need, they now have the foundations in place to reposition later down the line and to make the most of their marketing efforts.
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