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BUR Business Services is a leading business energy consultancy based in Leicester, specialising in securing the best gas and electric contracts for SMEs. Their services are designed to save businesses time and reduce costs by finding the most affordable energy solutions from a vast portfolio of suppliers. They also offer tailored solutions that align with their clients’ Corporate Social Responsibility (CSR) policies, including both renewable and non-renewable energy options.
When Axies Digital began working with BUR Business Services, the website was relatively new and attracted only about 20 visitors per month, leading to no leads or business. The challenge was to leverage Google Ads to increase website traffic, generate leads, and ultimately drive business growth by targeting procurement managers in the top 10 UK cities by economic size.
Google Ads Campaign Performance (February 2024):
Website Performance:
Business Impact:
Performance Improvement:
Axies Digital implemented a strategic Google Ads campaign to boost BUR Business Services’ online presence and generate leads. This involved:
We then implemented the solution in the following way:
In just one month of managing the account, Axies Digital significantly improved the performance of BUR Business Services’ Google Ads campaigns. By focusing on procurement managers and targeting top economic cities, we achieved substantial increases in website traffic and leads. The strategic enhancements ensured that more relevant audiences were reached, leading to higher engagement and conversions. The positive ROI and business growth have positioned BUR Business Services for continued success and further investment in digital marketing efforts.
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