A brand’s voice speaks volumes in helping to build trust and loyalty with its audience. 

To do this, having a strong brand voice is key. It’s essential for conveying your unique values to both customers and employees alike – cutting through the noise in a crowded market, and setting yourself apart from the competition. 

Developing a consistent brand voice that reverberates through all your content will show people why your business matters, and how it can benefit them.

What is Brand Voice?

Brand voice is the written and spoken language associated with your business. It encompasses everything from how you talk about products and services, to what kind of customer service you provide. It’s not just a set of words that make up your messaging – it is the tone that is used as well. A strong brand voice should be consistent across all communication channels and platforms, from Twitter to direct mail.

Why Does Brand Voice Matter?

Brand voice is incredibly important for building relationships with customers. It can help to establish trust and create a sense of familiarity between you and your target audience. In addition to this, it can also be used as a tool for differentiating your business from competitors. 

By having a strong voice that speaks to your values and resonates with customers, you can set yourself apart from other companies in the same space.

Developing Your Brand Voice

Creating a strong brand voice is all about knowing who your target audience is, and what they’re looking for in a business. If you understand their needs and values, you can craft messaging that will speak to them in a meaningful way.

Try getting into the minds of your customers and understanding their perspectives – this will help you develop content that resonates with them.

Once you know what kind of message you want to communicate, it’s time to start defining your brand voice. Think about the words and phrases you want to use in your content, and how you want it to sound. 

Write down keywords and short phrases that capture the essence of your brand, and use them consistently throughout all of your messaging.

Best Brand Voices : Business Examples

Brand voice examples can be seen from companies like Apple, Nike, and Coca-Cola. These companies have been able to successfully communicate their brand values and create a positive connection with their customers. 

Apple’s Brand Voice

Apple is a great example of a company that has crafted a strong brand voice. Their message is simple yet concise: they want to make the most innovative products in the world, and provide customers with the best user experience possible. 

Apple is known for its sleek design and cutting-edge technology, so they often use terms like “innovative” and “intuitive” in their messaging.  This message resonates across all of their content, from product descriptions to customer service interactions. 

By having a consistent voice, they are able to stand out from the competition and build strong relationships with their customers.

Google’s Brand Voice

Google is another excellent example of a business with a strong brand voice. They want to make the lives of their customers easier, by providing them with useful information and products that can help simplify their day-to-day lives. Their content always reflects this message – whether it’s an article about a new product feature or an ad for Google Maps.

Nike’s Brand Voice

Nike‘s brand voice is all about inspiring customers to be their best selves. They want to motivate people through their messages and products, helping them reach their goals and become the champions they dream of being. This message comes through in everything from their ad campaigns to product descriptions – always reinforcing the idea that anyone can be a champion with the right attitude and support.

Coca Cola’s Brand Voice

coca cola brand voice

Coca Cola‘s brand voice is all about creating a sense of joy and happiness for their customers. They want to bring people together with their products, creating moments of connection that will last forever. This message is reinforced in everything from product packaging to ad campaigns – always reminding customers that Coca-Cola can help make special moments even more memorable. 

These companies are just a few examples of businesses that have successfully crafted a strong brand voice. By understanding their customers and the message they want to communicate, they’ve been able to create lasting connections with their audience and set themselves apart from the competition. 

Brand Voice and Brand Image: A Winning Combination

Brand image is the visual representation of your business. It encompasses everything from logos and colour schemes to typography. Brand image is an essential component for creating a strong presence in the digital space, as it can help to make your content more impactful and engaging. 

The combination of brand voice and brand image is a powerful tool for making a lasting impression on customers.  When these two elements are used together, they create an image that is unique to your business – one that customers can recognize and remember.

How to Get Started With Brand Voice?

Developing a strong brand voice starts with understanding your customers and their needs. 

Identifying Your Ideal Customer

Take some time to really get to know who your ideal customer is. What do they value? How do they communicate? What do they care about?

Defining Your Brand Values

Create a list of values that represent your brand. The list of values helps to inform your messaging and how you communicate with customers. This could include words like “innovative” or “reliable”, or phrases like “quality above all else”.

Crafting Your Messaging

Use the keywords and values you identified earlier to create messaging that speaks to your target customer. Think about the tone you want to use – do you want it to be conversational or authoritative? 

Reflect on Social Media

Take a look at the messaging you’re using on social media. What kind of conversations are you having with customers? Are you providing value to them in the form of helpful content, or is it just promotional material? 

Testing and Optimising 

Test out your messaging across different platforms and channels. See how it resonates with customers, and make adjustments as needed.

Monitor Your Reviews

It’s also important to monitor customer reviews and feedback. This can help you identify areas where your messaging isn’t resonating, as well as opportunities to further refine and optimise it.

By following these steps, you can create a strong brand voice that will help you stand out from the competition and build stronger relationships with customers. 

Tips for Maintaining Brand Voice

Develop a Style Guide

Create a style guide so everyone in your company is using the same language when it comes to messaging. This will help ensure that customers get the same experience, regardless of who they come into contact with. 

Educate Employees

Make sure all employees are aware of the brand voice and how to use it. Run regular training sessions that teach them the nuances of your messaging so they can better represent the company.

Consistency is the Key

It’s important to use your brand voice consistently across all of your content. This helps ensure that customers recognize and remember your brand. 

Stay Authentic

Don’t be afraid to show some personality in your messaging. Customers are more likely to connect with a brand if it feels human and authentic. 

Avoid Being Too Salesy

You don’t want to come across too “sales-y” or pushy in your messaging. Focus on providing helpful and informative content that will be valuable to your customers. 

Have a Process for Reviews

Establish a process for reviewing content before it goes out. This could involve having multiple members of your team review it, or setting up an automated system to check for errors and inconsistencies.

Measure Results

Track the results of your messaging over time, so you can identify what works and what doesn’t. This will help you refine your approach and make sure your brand voice is consistent across all channels.

By following these tips, you can build a strong brand voice that resonates with customers and sets you apart from the competition. With a strong brand voice, you can create content that will engage and connect with your audience – and ultimately help to drive sales.  


Developing a strong brand voice is essential for any business that wants to stand out from the competition. By understanding your target audience and crafting content that speaks to their needs, you can create messaging that resonates with them – helping you build relationships and establish trust. With the right combination of words and visuals, you can make sure your brand’s message is heard loud and clear. 

In short, a strong brand voice can help you reach your business goals – so invest some time in developing one that will make your brand shine. 

Good luck!