Sales are an essential part of any business.
However, making sales is not always easy.
In order to make sales, businesses need to establish trust with their customers.
Simply, trust is essential because it allows customers to feel comfortable doing business with a company.
Without trust, businesses will find it difficult to make sales and grow their business.
As a marketer, we know that familiarity breeds trust – the more people see and interact with your brand, the more likely they are to trust it.
Building Trust with Your Team
Once the sales start streaming through, it becomes an even bigger challenge to find a team you can trust to fulfil the work.
Unfortunately, finding skilled employees is difficult because, more often than not, businesses are forced to compete with large organisations that can offer a lot more in the way of financial compensation.
In order to combat this, it’s important for businesses to foster a positive company culture. The result: employees will feel more valued and appreciated and therefore will be much more likely to be productive and reliable.
A Trusted Environment
Harmeet spoke with Fraser Tuttle of Fraser James Blinds, who was able to grow by fulfilling key roles with trusted family members.
Since then, further team members have been employed through recommendations from business connections.
To put it simply, a trusted team is important for empowerment and to achieve business growth, because employees will feel a sense of ownership and responsibility for the company’s success.
And, when employees feel like they are a part of something, they are more likely to go above and beyond their job description.
Creating a trusting environment in your business is not always easy, but it’s well worth the effort to be able to adapt and execute opportunities as they come.
So, by taking the time to build trust with your customers and employees, you will be able to grow your business in a more sustainable way.
How Does a Supplier Form Trust With Clients?
Let’s say Fraser James Blinds were seeking a marketing agency to grow their business.
Here, it’s important that the agency finds a way to spend time with their clients and acknowledges every client is different.
In other words, by understanding their values, what motivates them and what their goals are for the future, the agency can build trust with their client as they will feel confident that unique strategies will be employed for their specific business.
At Axies, we pride ourselves on immersing ourselves into our client’s businesses. We understand that by digging deep and becoming an extension of your team, we can decipher your marketing challenges and create solutions to overcome them.
If you’re interested in hearing more about our approach and services, get in touch and let’s go for coffee!