Tags – Proactive SEO Practices
As a business owner, you know that it is important to stay ahead of the competition, and SEO is no different.
One way to stay ahead of the competition is by implementing proactive search engine optimisation (SEO) practices.
In this blog post, we will discuss some of the best practices that you can use to get ahead of your competitors, in terms of SEO.
1. Monitoring Competitor Website Activity
One of the best ways to stay ahead of your competition is by monitoring their website and SEO activities.
By keeping track of what they are doing, you can better understand what strategies they are using and how you can improve upon them.
Also, you can use this information to develop new strategies that will help you leapfrog ahead of your competitors. For example, if you notice that your competitors are using a lot of paid search ads and organic traffic from social media posts, you can put strategies together to counter.
This can be done by simply using a tool like Google Analytics, which will give you an in-depth look at the traffic that is coming to your website. Once you know what strategies they are using and how they are working, you can develop your own strategies to beat them at their game.
2. Publishing High Quality Content
Another way to stay ahead of the competition is by regularly publishing high-quality content.
We have seen time and time again that most businesses publish content within limited confines, missing out of extended possibilities.
If you are still not convinced, you should know that publishing high quality content will not only help you attract more visitors but it will also help you rank higher in search engine results pages (SERPs) for your extended services. This is because search engines, especially Google, don’t just look at the main pages that you are trying to rank but also the quality of the content elsewhere on your website. By publishing high quality content, relevant to your audience, you will improve your chances of ranking high across the board.
In addition, make sure to optimise your content for keywords that are relevant to your business. Doing so will help you reach a larger audience and generate even more leads and sales.
3. Stay on Top of Industry Changes
One of the most effective ways to stay ahead of your competition is by staying on top of any changes that may happen in the industry.
For example, if a new algorithm is released by Google or another search engine, you will want to make sure that your website is compliant.
You can do this by using tools like Google Search Console and Bing Webmaster Tools. These tools will help you identify any errors on your website that may be causing your site to rank lower in search engine results pages.
4. Have the Right Tools
Finally, make sure to use the latest SEO tools and techniques. This will help you stay ahead of the curve and maintain your competitive edge.
Within our company, we currently use Ahrefs to not only track our own rankings but also for our clients.
If you would like to learn more about proactive SEO practices, please contact us today.
In the meantime, please check our SEO services.
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