Have you ever heard of ostrich marketing? 

It’s a term used to describe a business strategy where the owner ignores the most important questions their customers and recruits have about their business. This is a huge mistake, because as long as people have doubts about your business, they won’t be willing to work with you. 

In this blog post, we’ll discuss the dangers of ostrich marketing and how to avoid it!

What is Ostrich Marketing?

Ostrich marketing occurs when a business owner ignores the most important questions their customers and recruits have about their business. This can happen in many different ways, such as not responding to emails or phone calls, avoiding difficult conversations, or simply pretending that customer concerns don’t exist. 

Ostrich marketing can be detrimental to your business because it often leaves potential customers and recruits with doubts about working with you. It’s called ostrich marketing because, metaphorically, you’re hiding from the issues your customers and recruits bring up.

The Quick-Fix Approach

Ostrich marketing can also be used to describe a business strategy where the owner engages in a “quick fix” approach. This involves providing short-term solutions that don’t address underlying causes of customer dissatisfaction. 

For example, they might offer discounts or freebies instead of addressing the original problem with their product or service. Denying reality and lying to customers may seem like a sound strategy for temporary gains, but ultimately it will be disastrous. 

Trust is the foundation of any successful business, so don’t risk ruining yours with false promises!

The Dangers of Ostrich Marketing

Even though the ultimate damage of ostrich marketing  results in closing down the business, there are other risks that should be considered. 

Loss of Trust

By ignoring customer concerns, you fail to build trust with your customers. This can lead to them looking for alternative solutions or no longer wanting to do business with you. As you’re never paying attention to the customers and their needs, you miss out on all the valuable feedback that could help you improve your product, service or overall customer experience.

Negative Reputation

Ignoring customers can quickly lead to a negative reputation for your business. Not responding to emails, phone calls, or even social media comments will make customers feel like their voices aren’t being heard and they will be less likely to recommend your business to others.

Declining Sales

Not listening to your customers or addressing their concerns will lead to declining sales. If you’re not paying attention to what your customers want and need, they won’t be willing to continue doing business with you.

Legal Issues

Ignoring customer complaints can lead to legal problems if the customer decides to take further action against your business. This will lead to additional costs and the potential for significant financial losses.

Therefore, addressing customer concerns is necessary to ensure the success of any business.

How to Avoid Ostrich Marketing?

Avoiding ostrich marketing is not as hard as you think. 

Here are some tips for creating a successful customer service strategy that will help you avoid ostrich marketing:

Be Proactive

Be proactive in addressing customer concerns and actively seek out feedback from customers on a regular basis. This will help you stay up-to-date with what your customers want and need, allowing you to make necessary changes quickly.

Be Responsive

Make sure that you respond to customer inquiries and complaints in a timely manner. This will help build trust, as customers know that their concerns are being taken seriously. 

You should make sure that someone on your team is available 24/7 to answer any queries from your clients or prospects so no one is left waiting for an answer for too long. You should also make sure that any response provided is clear and concise – no one wants an overly complicated answer! 

Focus on Quality

Focus on providing quality products and services to your customers. If they’re happy with what they receive, they’re more likely to continue doing business with you. 

If you find that your customers are dissatisfied, never ignore them. Instead, address the issue and try to come up with a solution.

Be Honest and Transparent

Be honest and transparent when communicating with customers. Honesty builds trust and encourages repeat customers! 

Don’t make false promises or hide information from them, as this can lead to serious trust issues in the long run. This will help to maintain trust and loyalty among your customer base.

Listen to Your Customers

Make sure that you’re actively listening to your customers and paying attention to their feedback. Responding promptly and being open to constructive criticism will show them that their opinions are valued. 

You can ask for feedbacks and suggestions through surveys, interviews and other methods so you can better understand what your customers want 

Look for Solutions

Rather than just providing short-term solutions, look for ways to improve the overall customer experience. This could include introducing new features, improving customer service, or using a promotional mix.

By avoiding ostrich marketing and addressing customer concerns in a timely manner, you can ensure the success of your business! 

The Bottomline

Ostrich marketing should be avoided at all costs as it can have devastating effects on both customer loyalty and overall sales numbers. 

By responding quickly, professionally, honestly, and clearly to every inquiry from potential customers or recruits you’ll be able to build trust with them over time which will lead to more sales down the line. 

Investing time into developing relationships with potential customers instead of ignoring their questions will pay off big dividends in the future!