Tags – How to Improve UX Design
UX (User Experience) design is the process used to increase a user’s satisfaction when they visit your site.
Typically, this is achieved by improving a website’s usability, accessibility and efficiency – the point is, making it easier to navigate.
As such, a designer should not only build a website based on aesthetics, but also consider how each element pulls together to make it user-friendly.
Research reveals that 88% of users are less likely to return to a website if they have a bad user experience.
Hence why UX design plays a critical role in the success of your website and is so important to get right.
Here are 5 ways you can improve UX design for your website.
1. Visually Appealing
Whilst you want your website to be easy to use, it equally needs to be visually appealing.
Plus, this contributes to a user’s first impression when they click on your site and determines whether or not they’ll continue to engage.
As such, visual design should take into consideration elements like imagery, colours, shapes, fonts and how they’re organised on the page.
After all, these elements are what communicates information to the end user and makes the end goal visible.
Consequently, a bad visual design will disrupt user flow and lead them astray – they get distracted from visual overload or lose their attention if the site appears unattractive.
2. Intuitive Navigation
Typically, users will have a clear sense of how your website should navigate.
Step too far away, and your users could be left feeling frustrated and click off your site to visit a competitor.
Intuitive navigation therefore, is using a layout which is similar to most other sites and allows users to quickly spot where key features are at first glance.
As we, as humans, click on more and more websites each day, we’ve become accustomed to seeing a website in a particular order – i.e. the home button which is usually at the far left.
3. Less is More
Every single piece of information presented to your user needs to be easily understood but also, the right amount without feeling overwhelmed.
As such, avoid clutter!
Whether it be too many words, not enough white space, a lack of contrast or too many overlapping elements – reduce unnecessary clutter for a better design overall.
Because, the more cluttered your website is, the harder it is to navigate; users won’t know where to click next – always remember, less is more.
4. Test the Journey
Once a website has been completed, it’s always a good idea to test the journey from the user’s perspective.
Doing so will help you to identify any elements that are not working properly, spot any gaps and fix them to maximise the experience.
When testing, try to look at your website with fresh eyes and consider the user’s journey – ask yourself, what would be the ideal order a user navigates through your website and into your sales funnel?
In addition, click on every single link (making sure they work and lead to the right page), fill out and submit contact forms, assess loading time and test your website on different devices.
5. Regular Feedback
Once your website is live, you can’t just sit back and expect users to appreciate the hard work that’s gone on behind the scenes.
And the best way to find out if people enjoy using and like your website, is to simply ask them.
For instance, you can create polls on social media pages, ask your network what they love or hate about your website and make changes accordingly.
Let’s say, someone complains about how difficult it is to checkout (maybe they can’t find the basket), take this feedback on board and find ways how you can improve this.
All in all, listen carefully to what your customers are asking for and enhance your website for their use – not yours!
Regardless of our skills and expertise, there is always room for improvement.
By focusing your efforts to improve UX design, you’ll be on the right track to drive potential customers to your website and keep a hold of them.
Overall, users want a seamless experience and should easily be able to navigate through your website without any stumbling blocks.
Please get in touch today for more information.
In the meantime, check our Web Design services.
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