Tags – Choosing the Right SEO Agency
Hiring an SEO agency is a great way to expand your business.
But, finding the perfect one can be the hardest part; you may find yourself overwhelmed with choice and then give up on your search entirely.
When push comes to shove, you want to work alongside a team of experts who are invested in getting your business results just as much as you are; you’re trusting them to build the right image of your brand.
To make your search easier, here are our top 5 tips for choosing the right SEO agency for your business.
1. Define your SEO goals
Before you even begin searching for SEO agencies for your business, it’s important to define your own goals.
Doing so will make your search easier when seeing what services each agency is offering and if they align with what your needs are.
Begin by identifying what areas of your current online presence needs work through analysis – ask yourself, do I need a new website or just tweak existing SEO tactics?
2. Gather All Relevant Information
Once you have narrowed your search down to the SEO agencies you’re really interested in, it’s time to gather all the relevant information – i.e. can the agency back its claims with facts?
For this, you need unbiased opinions about the agency in question; look at online reviews, case studies and customer testimonials – starting with the most recent ones.
Because, gathering information is a good indicator of how much the company is on top of new SEO trends.
And actually, a reputable agency will be more than willing to supply you with the information you need to make a thorough decision.
3. Identify Their Techniques
To make a fool proof decision to choose the right SEO agency, you’ll want to check a few SEO performance indicators that they use.
After all, SEO agencies usually track and measure each campaign’s results, as this acts as a tool to refine strategies for optimal results.
Bear in mind though, that agencies may not be able to provide you with exact figures due to customer confidentiality, but they should be able to show you some proof of how good they are.
A few metrics to check include;
- Organic Traffic
- Keyword Rankings
- Click Through Rate
- Leads and Sales
If you would like to improve your conversion of leads into sales, you will find our video below useful:
4. Visit the SEO Company
At the end of the day, the SEO agency you decide to work with is going to help your online business perform better.
Therefore, you’ll want to build a solid relationship with them and know who’s involved.
Of course you can do this over the phone, but it’s completely different meeting a team face-to-face.
A reason for this is that it gives both parties the opportunity to properly understand the end goal and ensure everyone involved is on the same page, which ultimately will save time and resources later down the line.
Furthermore, meeting the team physically will give the agency the chance to walk you through their tactics and you’ll be able to truly gauge their passion and creativity, as well as their attitude towards working with you.
5. Stay Clear from Guarantees
Undoubtedly, we all want positive results – but it’s a different thing entirely to guarantee specific outcomes – there is no way to predict how a website will perform precisely.
Inevitably, Google’s algorithms are forever changing, and whilst SEO agencies can have a good idea about how to generate maximum results, be suspicious of those who say these are guaranteed.
Instead, go back to the previous points and research how effective their strategies are.
One Last Thought
As you’re already aware, SEO is a complex process that involves a lot of factors.
Overall though, SEO is a valuable investment that you should start with sooner rather than later – with the right campaign, you’ll reap the rewards.
Remember, don’t put all your eggs in one basket; research first and make sure the agency who you decide to work with, fits with your goals and values to ensure optimal results.
Please contact us if you would like to know more.
In the meantime, check our SEO Agency Leicester services here.
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