Tags – Writing Blogs that Rank on Google
Writing blogs is more than just cramming information into one page and stuffing it with keywords.
The sole purpose of writing blogs is to inform and educate your audience, and if they like and understand it, they’ll be much more likely to share it with others and therefore increase your brand awareness.
Many believe that writing for SEO and writing to capture an audience’s attention are two conflicting ideas.
I disagree.
Things like the title of your blog, the structure, headings and more play a vital role when climbing the ranks.
Here are our top 5 tips for writing blogs that will rank on Google.
1. Keyword Research
On average, over 70,000 searches are made on Google every second – shocking right?
With a whopping amount of users, it can be easy to get lost in the jungle and fall behind your competitors.
However, with targeted keywords and phrases (the terms your audiences are searching for), will help you to create content that will rank in the SERPs.
Google Trends will help to determine which keywords are popular at a given time – if you see specific terms that are beginning to decline, it’s probably not the right term to be using for your marketing.
Therefore, be sure to conduct keyword research periodically to keep your focus on the right terms for your target audience and avoid missing out on opportunities.
2. Create a Clear Structure
Creating a clear structure for your blog is crucial for SEO.
This means, each blog you write should include an introduction, the main body and a conclusion.
Before you start writing, quickly jot down what it is you want to say in each section.
By doing so, you’ll have a summary of your whole post – now you need to go and fill in the details using this structure to make the blog readable.
3. Use Headings for Each Section
Every section you write should not be too long and each section should be a new idea or subject.
But, that doesn’t mean to start a new sentence on a new line just because it “looks” better.
Before writing, you should have an idea of what each section is going to be about and proper headings can help readers understand this.
Moreover, using headings helps readers to skim over to the parts they consider important as well as adding clarity to your overall structure.
4. Use Transition Words
Using transition words helps readers to quickly scan through the text and understand the relationship between each sentence or section.
By using these, you will be adding all important structure to your text, making it easier to read and therefore perform better in the rankings.
5. Link to High Authority Websites
Linking certain words or phrases to other websites or blog posts helps Google to create an accurate sitemap.
At the same time, it helps to build your brand as a trustworthy and credible source for information, as it shows Google you have done the appropriate research.
By backing your points with real facts and figures, it will help to build a more convincing argument and gain trust from your readers.
Concluding Thoughts
I’ve said it before and I’ll say it again – quality content is king (or Queen).
A good blog post needs to be structured well, include keywords (but not too many), link to external websites and read well.
Sounds simple right?
Contact us now for more information.
In the meantime, take a look at our SEO services.
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