Tags – Future SEO
Search Engine Optimisation (SEO) is a constantly changing challenge.
Specific strategies heard from SEO companies go out of date within 3 to 4 months. Similarly, suggestions from SEO firms would have been tested on multiple sites before release. But, by that time it is too late for technical SEO. This means that we need to talk about future SEO to stay on top.
You should understand that Google is highly powerful and continuously evolving to provide the best user experience for its customers. They have highly intelligent people (and programs) working on complicated algorithms daily.
As a result, Google, including other search engines, are constantly changing.
(To clarify – the basics remain the same. Content, quality, backlinks, etc. have worked from day one and will keep working).
The Past SEO
SEO agencies were once stuffing pages with keywords.
But, those days have gone. Recent Google penalties and the traffic hit on websites suggest that Google are all about up to date searchers now.
The Pay-Off of SEO Effort
Although it is time-consuming, it pays to have an SEO service plan that focuses on finding your best customers.
Google wants to play cupid by making the best matches where everyone is happy by coming together. Is it possible to have personalities match?
Google is collecting an inconceivable amount of data about consumers, showing style, habits and personality. So, we would say yes.
And, this is our biggest consideration for the suggestions.
Using Our Experience
For the given reasons, as an experienced SEO agency in Leicester, we are going to predict the possible future SEO.
We are doing so and sharing the information to provide a fresh perspective on SEO, helping you stay ahead of the curve.
The Future SEO
1) Matching personalities
Matching personalities is where branding counts.
Ensure the tone of your business is clear. By doing so, you attract characters who resonate with your ethos, instead of fishing in the open sea.
Over time, SEO is becoming more and more specific and we predict that Google will keep doing so.
As a result, you will need to speak the exact language of your market target instead of just selling a product or service.
2) It pays to be the first
What is the value in simply joining a conversation? Why not be the first to talk about something?
Use emerging and trending words to get a head start on future SEO. This is because Google will see you as an authority and hence, rank you with a higher credibility.
Consider Airhorse – the first to be in Leicester’s Airbnb management scene.
Although the website service was a few months early in terms of market potential, not a lot of SEO work had to be done to rank high when the opportunity came.
Ranking Airhorse as the number one Airbnb management company in Leicester was one of our very first services.
3) You are stronger in a gang
Talking about isolated topics will not lead you anywhere.
Instead of picking random terms, group your SEO terms together and have a conversation about your topics. The days of having 1 keyword per page are numbered.
By providing collective information, It also decreases the number of clicks the consumer has to go through – Google wants to reduce the chance of us getting arthritis!
4) Don’t be a one-shot pony
If all your content is in the same format, you are missing the trick.
Provide videos or audio voice clips, as a complement to your writing. Remember to transcribe the content, so customers have the option of reading or listening to your material.
Doing so also gives you the opportunity of utilising your future SEO keyword solutions. You don’t have to do everything at the same time, introduce added elements to your website over time and keep the content fresh (Like us).
For example, we first wrote this blog in Summer 2018. But, this content has been refreshing in May 2019.
5) It’s not what you know but who you know
We like this saying – It’s not what you know but who you know. But, it fulfils different suggestions.
Knowing people digitally takes an interesting shape – Backlinks. And, they are always important.
When you focus on obtaining backlinks to your site and link with related sites that have high domain authority and related keyword phrases, Google will rank you higher.
This is because, Google measures your credibility by the association principle.
If you know businesses with credibility, your credibility rises too. As simple as that.
6) Leopards don’t lose their spots
No one likes to wait.
Similarly, Google will always favour speed and loading times.
Therefore, ensure that your images are optimised, your codes run, and everything works smooth for your future SEO to work.
By following the simple speed principle, your website will rank higher and continue growing, as long as you put the effort.
Did you like the read? If you would like to learn more, get in touch with our team today.
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We are Axies Digital, a Digital Marketing Agency in Leicester that specialises in future SEO, CRO, Content Marketing, and much more. Get in touch to find out more.