Tomorrow Together aims to make business coaching more accessible to those currently underserved by the sector. They help to grow businesses, and more importantly the entrepreneurs behind them.
The challenge for Tomorrow Together was finding the right balance between appealing to potential franchisees and end users at the same time. Due to some other business ventures of the owner, it also meant a lot of colours and styles were off-limits in order to avoid any potential confusion.
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We had several meetings and sent questionnaires in order to build a clear picture of what Tomorrow Together actually is, who it’s target audience is, and where the brand would physically end up. Collectively, we created customer personas so that we always had a point of reference.
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