Playground Projects are an award-winning play equipment provider for schools and councils throughout the UK, with a particular focus on improving pupils’ skills through play.
They provide equipment such as outdoor classrooms, seating, shelters, and trails. Plus a variety of surfacing options to go with them all.
Playground projects came to us looking to refresh their branding in order to better align with their strategic direction. They wanted to evolve into more of a consultancy rather than merely a supplier. Using their new look as a point of differentiation.
Their existing branding was unoriginal and outdated. They also lacked all the necessary documentation and file types to use across all their touchpoints. Overall this left them with a brand that most found difficult to use and or recognise.
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The first thing we did was research. This meant; meetings, questionnaires, and site visits, alongside looking at all their competitors. This enabled us to find out where the opportunities were to stand out, and how they wanted to appear going forward for their target audience.
From looking at the competition we found out what logotypes were common, what colours schemes were oversaturated, and which fonts to avoid.
When designing we constantly had their target audience in mind – which isn’t children. This led us down a more “professional” route, focusing on the benefits of products, rather than the products themselves.
We opted for an emblem since during our research we noticed that nobody else had one. This fit well with Playground Projects’ emphasis on fitness equipment and their history with tyre parks.
We delivered full brand guidelines to Playground Projects, allowing them to continue on their journey of realignment. They are currently in the process of fully integrating their new branding, with the foundations now in place for a new website and marketing collateral.
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