MWS design, manufacture, install and maintain weighing equipment across the UK, and have been doing so since 1998.
They work with some of the UK’s biggest brands, such as Samworth Brothers and Weetabix, to save money and reduce waste, all whilst meeting regulatory requirements.
They are also part of the Made in Britain collective, which helps to recognise and promote British manufacturing by utilising one shared, collective mark.
MWS’ brand faced a few key issues. Firstly, it struggled to stand out against the competition and felt dated. This reflected poorly on MWS, as they’re a technical company and need to be seen as modern and up to date with the industry/regulations.
Secondly, there were challenges with some of their creative assets. This ranged from issues with scalability, a lack of all the file types needed today, and no guidance on how it all fits together.
Overall this left a big disparity between how MWS actually is, and how they were reflected via their branding. They wanted to be themselves; bold and innovative.
Get in touch to see how design could help your business grow
After that, we worked on the logo. Based on our conversations and looking at the competition, we presented two options.
Once a choice was made, we started working on the wider brand identity. Focusing on seamlessness, strength, innovation, and flexibility. This resulted in us choosing a modern geometric typeface, bold colours, and a fun yet pragmatic tone of voice
Cookie | Duration | Description |
---|---|---|
cookielawinfo-checkbox-advertisement | 1 year | Set by the GDPR Cookie Consent plugin, this cookie is used to record the user consent for the cookies in the "Advertisement" category . |
cookielawinfo-checkbox-analytics | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics". |
cookielawinfo-checkbox-functional | 11 months | The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional". |
cookielawinfo-checkbox-necessary | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary". |
cookielawinfo-checkbox-others | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other. |
cookielawinfo-checkbox-performance | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance". |
CookieLawInfoConsent | 1 year | Records the default button state of the corresponding category & the status of CCPA. It works only in coordination with the primary cookie. |
elementor | never | This cookie is used by the website's WordPress theme. It allows the website owner to implement or change the website's content in real-time. |
viewed_cookie_policy | 11 months | The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data. |
Cookie | Duration | Description |
---|---|---|
_ga | 2 years | The _ga cookie, installed by Google Analytics, calculates visitor, session and campaign data and also keeps track of site usage for the site's analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognize unique visitors. |
_ga_G8DMM0NJHK | 2 years | This cookie is installed by Google Analytics. |
Our free audit offers actionable advice in order to help your business grow. Enquire today, what’s there to lose?