Axies Digital took over the management of the Google Ads account and implemented a targeted strategy to maximise returns. This involved:

• Geographic Focus: Targeted specific areas listed on Garage Door Secure’s website, focusing on locations with houses that have garage doors.
• Audience Segmentation: Utilised in-market, affinity, and custom audience options for more effective targeting.
• Home Improvement Targeting: Specified targeting for people engaged in extended home improvement projects, as they are more likely to be interested in garage door services.

We then implemented the solution in the following way:

1. Audit and Setup:

• Conducted a comprehensive audit of the existing Google Ads account.
• Set up optimised ad campaigns focusing on high-value products and services.

2. Ad Campaign Execution:

• Developed and launched ads targeting potential customers in the home and garden industry, specifically those involved in home improvement projects.
• Focused on high-visibility placements to increase impressions and engagement.

3. Budget Management:

• Increased the ad spend to approximately £1,000 per month to drive more traffic and conversions.
• Managed budget efficiently to ensure maximum ROI.

4. Targeting Strategy:

• Leveraged custom targeting to reach specific audience segments interested in garage doors and related services.
• Tested and optimised various targeting parameters to maximise performance.

In just one month of managing the account, Axies Digital significantly improved the performance of Garage Door Secure’s Google Ads campaigns. By refining geographic targeting to specific locations with houses having garage doors and leveraging specific audience segments focused on home improvement, we achieved substantial increases in impressions, clicks, and conversions, resulting in a strong return on investment. The strategic enhancements ensured that more relevant audiences were reached, leading to higher engagement and conversions.