Frames Opticians is an up and coming chain of opticians in the UK. They currently have 5 stores in Loughborough, Stratford-Upon-Avon, Bulwell, Radcliff-on-Trent, and Corby.
With a strong physical presence and marketing strategy, Frames have been interested in targeting more of the online audience, looking for eye tests and eye wear in general.
Put simply, they want the footfall of their surrounding areas to come to their locations for eye tests and then choose from their range of Frames and other products.
February 2023
March 2023
Even though, in theory, Frames could target anyone within the towns of their presence, from a Google Ads perspective, it is more sensible to target defined audiences, even from just a testing perspective. To begin, we went after the following audiences:
We started the process with 2 stores: Loughborough and Stratford, and now have plans to expand to all existing and future stores of Frames Opticians. We will also be aiming to expand the target audience over time.
