Bindas Eatery, located in the vibrant Westfield White City/Shepherd’s Bush area of London, offers a unique and delicious selection of Indian street eats, grills, eclectic eats and traditional plates.
Even though Bindas Eatery is technically located in the Westfield Shopping Mall, which attracts significant footfall, for most people in the area, they need to know where to walk to if they are craving specialised Indian food or some munchies in general. This is because Bindas is on the outside of the mall and requires clear directions to be presented to potential diners.
In addition, beyond a defined radius, in this case 3 miles, the chances of someone walking in significantly reduces. Keeping these 2 points in mind, the challenge for us, in terms of utilising Google Ads included:
January 2023
Cost: £436
Impressions: 154k
Cost per conversion: £3.03
February 2023
Cost: £784
Impressions: 521k
Cost Per Conversion: £1.90
Even though Bindas had never run Google Ads, they had a good understanding of who their target audience is. This includes:
Based on this conversation, we launched 5 separate campaigns for Bindas Eatery.
We are now supporting Bindas Eatery with the following:
