360 Factory

Branding & Website

About Their Business

360 Factory provide virtual tours to businesses looking to highlight their unique premises and atmosphere. 360 Factory have a flexible approach, combining creativity with technical skills.

The Creative Challenge

As a startup, 360 Factory needed branding that was easy to implement and maintain, while allowing them to stand out from the competition. This included a logo that would work in a variety of formats and documentation to secure the long-term benefits.

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The Creative Process

Research & Brief

Based upon our research into 360 Factory’s target audience and competition, we found little to no competition using a dark, modern, “techy” style brand identity,  After proposing several versions of this, we agreed on moving forward with a clean and more futuristic identity to stand out from the crowd.


To get across a sense of movement, we opted for a primary typeface that is bold, futuristic and italic, helping to get across a sense of movement. We combined this with the use of dark colours, simple layouts and light dispersion graphics for a  futuristic feel. Camera sensors and the bleeding edge of technology inspired these ideas.


We delivered interactive brand guidelines to 360 Factory that explain how best to utilise all the elements of their brand, plus links to all their logo and application files. Their website was made to make adding and updating projects simple, with integrated 360 tour embeds.

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