When you start digging deep into your analytics, you’ll probably notice there are particular types of people that come and visit your website.
Perhaps the most important to note, is that there are two main groups: the type who visit and take no action and then those who are regular customers.
Now you may be wondering, “OK, so?”
Well, if you can separate your website visitors by just their behaviour, it will go an extremely long way when you’re nurturing your leads.
The reason being, this ability to differentiate website visitors gives you a better understanding of what types of call-to-actions to create according to the type of visitor.
On the other hand, it helps you to manage your marketing budget effectively as you’ll know how much effort and money should be spent on investing into attracting new customers, and keeping existing customers coming back for more.
So, here are the 5 common types of website visitors who are using your site.
The Window Shopper
The window shopper is the visitor who doesn’t really know what they’re looking for.
In other words, they have no purpose in mind when they use your website and they are nowhere near their buying decision.
Instead, they’re usually on your website to get more information and understand what your product or service has to offer.
Typically, the window shopper will be a first-time visitor: they’ll check out your “About Us” section as well as products or services pages.
And so, the best type of call-to-action for these types of visitors are ones that encourage them to view your blog, as this is where they will get the most useful and valuable information from you.
The bargainer is the type of visitor who knows exactly what they want but they want the best deal, so they’re checking your site to see why they should buy from you.
Most likely, they’ll be comparing your products or services with your competitors, weighing out the pros and cons, features, prices and more.
As such, an effective way to keep them enticed would be to have a clear and transparent offer, which is enticing and self explanatory. Simply do this by using high quality images and/or videos, finely tuned descriptions and clear terms regarding payments.
The returner is the one who keeps coming back to your website for a good browse but is not taking any next steps.
Most likely, these are the types of visitor that need a little more convincing that your business is the right fit for them.
One good way to do this, is to create a call-to-action that guides them to your social media accounts and customer testimonials, where they can see who your wider followers are and the opinions they have of your business.
Basically, you want to show these visitors who you really are behind the business, what your values are and build that trust to guide them one step further towards their buying decision.
The shopper is the one who’s made their decision. They’ve chosen you!
You’ve already done the hard part: earn their trust and win them over with your products, services and offers.
Now all you need to do is give them a positive user experience. So your website should be hassle-free; easy to use when browsing through your offerings, and a simple add to cart and checkout process.
Finally you have the competitor/s.
Whilst there’s no real way of knowing if they’re your competition, there are ways you can protect your content from being stolen. Some websites pop up with a sign-up condition to view their blogs, for example.
However, by trying to protect yourself from “know-how theft”, now only will it be harder for your competitors to find information, but your visitors will have a hard time viewing your valuable content too – which definitely is not good!
At the end of the day, you too probably check out your competitors websites, which is a great way to see what their approach to marketing or customer loyalty is. So, let bygones be bygones and carry on what you’re doing – if your audience trusts you, they’ll buy from you.
So now you should have a better idea how to group certain types of visitors and create specific call-to-actions tailored to their needs. By doing so, you’ll quickly find an increase in your conversion rates as well as attracting new customers.
In the meantime, take a look at our Web Design services.