The Big Golf Race, the charity sector’s most significant golf fundraiser, is gearing up for an extraordinary 2024 campaign.
This year, they’ve enlisted the expertise of PR, marketing, and sponsorship agency Sports Impact to drive awareness and rally golfers nationwide.
What’s the mission you may ask, well it’s to raise a remarkable target figure of £1.7 million for Prostate Cancer UK through single-day challenges that unite golfers of all ages.
A Hole-in-One Impact
Since its inception in 2020, The Big Golf Race has seen golfers from across the country come together to raise an astonishing £3.4 million for critical life-saving research.
With more than 10,000 challenges undertaken over 36 (Half Marathon), 72 (Marathon), or 100 (Ultra Marathon) holes, it’s clear that the golf community has been teeing up for a cause that hits close to home.
Uniting Golf Clubs for a Critical Cause
The Head of Events and Community Fundraising at Prostate Cancer UK emphasises the importance of reaching every golf club and golfer in the United Kingdom. Prostate cancer still affects one in eight men in the UK, making awareness and support essential.
Therefore, by partnering with Sports Impact, known for its extensive network and creative launch ideas, they aim to inspire more remarkable fundraising efforts in the coming months, ultimately saving men’s lives.
Driving Awareness for a Vital Cause
With over 52,000 men diagnosed with prostate cancer each year in the UK, which is equivalent to 144 men every day, The Big Golf Race has become a cornerstone of the charitable calendar.
It ranks among the UK’s Top-25 annual charitable campaigns and has garnered support from renowned figures in the sport, including 2016 Masters champion, Danny Willett.
Sports Impact’s Commitment
The Chief Operating Officer at Sports Impact underscores the campaign’s importance in light of these sobering statistics. They express pride in being associated with The Big Golf Race and their role in promoting the extraordinary fundraising efforts that lie ahead.
Furthermore, they expressed that the golf challenges provide golfers with the perfect opportunity to unite with friends and associates while raising funds for a noble cause.
Get in the Game
Interested golfers can sign up on The Big Golf Race website, selecting a date and course that suits them.
Upon registration, participants receive a branded fundraising pack, including golf essentials like balls, tees, pencils, and a guide. Additionally, they have the chance to earn incentive gifts along the way, with top fundraisers competing for fantastic golf prizes.
Conclusion
The Big Golf Race, in partnership with Sports Impact, is set to tee off an unforgettable 2024 campaign to support Prostate Cancer UK. With the golf community’s generosity and determination, they aim to raise £1.7 million and spread awareness about this critical disease.
As one in eight men in the UK faces the reality of prostate cancer, the importance of this campaign cannot be overstated.
By signing up for these challenging but rewarding golf events, golfers can make a real difference and join the race to save lives. So, grab your clubs, hit the course, and swing for a cause that truly matters!
