Tags – Smarketing
There is no doubt that marketing and sales are two essential aspects of any business.
However, when they are working in unison, they can become an unstoppable force. This is what we call smarketing.
Smarketing is the perfect marriage of marketing and sales, and when it is done correctly, it can result in increased revenue and market share for your company. In this blog post, we will discuss the basics of smarketing and how you can start using it to improve your business!
What is Smarketing?
Smarketing is the process of integrating marketing and sales so that they work together as one unit.
This means that all aspects of your business are tied into one system instead of two separate systems.
More specifically, smarketing will help you achieve a more efficient workflow, and it will also allow you to track and measure the results of your marketing and sales efforts more accurately.
Benefits of Smarketing
There are many benefits to using smarketing in your business. Some of the key benefits include:
– Increased revenue and market share
– Improved workflow
– More accurate tracking and measurement systems
– Improved customer satisfaction through better communication between departments
Components of Smarketing
Smarketing can be broken down into two main components: Smarketing Strategy and Smarketing Tactics.
Smarketings strategies are those that will help you achieve the goals of your business while smarketing tactics are the specific methods that you will use to achieve those goals.
When it comes to smarketing strategy, there are three main things that you need to focus on:
– The target market
– The product or service
– The channels of distribution
Once you have a good understanding of these three factors, you can start to develop a smarketing plan. This plan will outline the specific goals that you want to achieve, as well as the tactics that you will use to reach those goals.
How to Implement Smarketing
1. Talk Revenue; Not Numbers or Leads
Both the marketing and sales teams should be aware that their primary aim is to improve the company’s revenue, not just meet their departmental targets.
The conflicts between sales and marketing are caused primarily by the fact that marketers only speak in terms of leads, while sales personnel are solely concerned with numbers. The solution to this issue is for the two teams to use the same language: money.
2. Integrate Marketing and Sales Software
If you don’t already have one, you’ll need a CRM software.
Maintaining a central customer information database is critical if you want to create reliable communication throughout your organisation.
Furthermore, if you link your sales and marketing software, it will be considerably easier.
This can allow you to integrate marketing automation and a sales funnel into one app that is accessible to everyone.
Sales and marketing teams can track a lead’s recent interactions with your firm, while customer care specialists can keep an eye on the entire customer journey from beginning
3. Conduct Regular Smarketing Meetings
It’s a smart idea to hold smarketing meetings on a weekly basis in order to maintain open communication between both teams.
Both teams may now converse about crucial concepts such as changing consumer expectations, buyer personas changes, promotional offers, marketing and sales methods, and more. They can also keep track of their progress as a team to find and fix any problems.
4. Monitor Performance with Reliable, Shared Metrics
Smarketing is a comprehensive process for improving how your team handles client journeys.
Naturally, it will take time for everyone to get acclimated.
Managers should keep an eye on both the teams and the performance indicators as they adapt to the new changes.
Make sure that one team’s performance is not harmed by the flaws of the other.
To learn more, get in touch with us today.
In the meantime, please check our extended digital marketing services.
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