Businesses fail to understand that there are no direct routes to success.
We seem to acknowledge the indirectness of life in other situations. For example, to get warm water in your house, you had to install a boiler, for which you had to pay money, and for which you had to work.
Keeping the breakdown in mind, because you work, you must have a boiler automatically in your home, is illogical. So, why do we treat success as an end-result of one step?
In a similar fashion, if you want to know – how to increase sales? – you must first learn how to reach your customers. And, to reach your customers, you must
1. Know where your target audience is,
2. Be clear about how you present yourself, and
3. Understand what your potential customers want (Evans, 2013)
Your Customers are on the Internet
Knowing where your customers are is relatively simpler these days.
Virtually everyone is using the internet in one form or another.
We may be spending our times on social media, listening to podcasts, searching through Google, and so on. Internet has not only changed lives, it has overtaken them. So, it’s settled.
We know your customers, whether humans or businesses, have an active digital presence.
What do You Stand for?
The next step of answering the question of – how to increase sales? – requires you to learn about the digital means of effective marketing strategy.
You are not the only business trying to sell to your customers. But, if you are brave enough to question the system, you are already on the right track.
Next, to stand out from the competition, you need to be clear about what you stand for and the image you want to present.
The Final Step – Achieving Increased Sales
Once you have clarified your own image, you can start working on what specific products the customers want.
The key thing to understand is, customers are attracted to businesses that present a clear picture of what they stand for.
Therefore, we recommend the pursuit of clarifying your own direction before catering to the customer.
Given that the market trends are going towards customisation, if your image is already clear, you can learn about your customer requirements directly, eliminating the need to play the guessing game.
Here you go. Doesn’t breaking down a big problem into smaller sections make it easier to solve? Now ask yourself
a. What steps have I taken to define my principles and displaying them effectively? – and a step forward,
b. Have I understood the market needs and the niche I would like to target?
CHAFFEY, D. (2015) Digital business and e-commerce management: Pearson Education Limited.
CONNER, C. (2013) The ‘8 Great’ Challenges Every Business Faces (And How To Master Them All). [Online] Forbes.
EVANS, M. (2013) The Importance of Really Knowing Your Target Audiences. [Online] Forbes.