LinkedIn is the biggest professional social networking platform. With over 756 million users worldwide, it’s essential for any brand to build a presence on the site, even if you’re in the fashion industry.
Because social media platforms are set up with different intentions and come with different uses, fashion brands can easily adapt to create content according to their marketing purposes. For instance, TikTok is great for sharing short and creative videos whereas Twitter is good for sharing thoughts and opinions.
The first thing that probably comes to mind when you think of LinkedIn is that it’s full of professionals, sharing their CVs and networking with potential employers or others within the industry.
Yes, LinkedIn is for business, but it for sure is a platform where fashion brands can really shine if done correctly.
Fashion Brands on LinkedIn
As a fashion brand, there’s a lot you can do to grow your online presence using LinkedIn.
To begin with, if you can start discussions about current affairs going on in your industry, and have an opinion, you can begin to position yourself as a thought leader and gain trust from your audience.
And that’s not all. LinkedIn is a great place to share your valuable content with others, get people talking and establish your authority.
In addition, you can leverage the platform to gain valuable feedback and constructive criticism concerning your innovations, which will help you to better understand your audience’s needs.
Here are 4 benefits of using LinkedIn as a fashion brand…
Build Brand through LinkedIn Groups
LinkedIn is great to build your brand’s online profile and create a solid following of customers who recognise you as a leader in the fashion industry.
One way to do this is by joining LinkedIn groups that focus on fashion design or the fashion industry as a whole. Here you can build your brand by participating in discussions and discover any common problems others are facing where you could perhaps offer a solution.
How does this work? Well, LinkedIn groups are full of like-minded people with similar interests and values, and contributing will help build credibility for your fashion brand.
Keep in mind though, you don’t want to use LinkedIn groups to solely advertise your fashion products and services. What you want to do is offer insightful information, and see how requests for more information come to you on their own.
As a fashion brand, you won’t just want to simply connect with your own colleagues, but to connect with other brands in the industry – it’s a social media network, after all.
So you should not only post content and connect with anyone and everyone. Instead, you should take advantage of LinkedIn’s search feature to find people who share similar interests to you as well as finding those who work in industries your brand is trying to target.
In other words, connecting with people on LinkedIn, even as a fashion brand, should be strategic, with the main goal to engage and build relationships with your target audience within your market space.
Do this properly, and you’ll no doubt gain visibility for your fashion brand on LinkedIn.
We have also made a video on this topic, that you can check here:
Position your Brand’s Authority
As you start sharing good quality content on LinkedIn – that’s relevant to the fashion industry – your Company Page can quite quickly become a trusted source for information for your target audience.
A good place to start is by identifying your niche – what makes you different? Then this needs to be clearly communicated with your audience so they can begin to decide if to buy from you or recommend you to others.
If you’re struggling with content ideas, just start by sharing your knowledge, insights, company updates or industry-relevant articles. Doing so will humanise your brand and you’ll position your fashion brand’s authority in the eyes of your network.
Keep in mind, you don’t have to stick to a corporate tone just because it’s LinkedIn. Rather, show your audience who your brand is behind the scenes – be authentic and create an emotional connection to make your content more recognisable and set you apart from your competitors.
Relevant keywords on your LinkedIn page work the same way as they do on your website. So it makes sense to include these in your Company Page’s description, for a better chance at climbing the search ranks.
Essentially, fashion brands that are using LinkedIn gain more exposure and rank higher on Google. However, you must ensure all sections of your profile have been filled out, including a link to your website or blog.
As a result, LinkedIn can boost fashion brands’ visibility and increase SEO, which in turn will lead to increased website traffic and thus more sales.
The Bottom Line
The biggest thing to consider as a fashion brand on LinkedIn is that it can take time to build a following.
During the beginning stages it may seem quite difficult, but with time and commitment you’ll be able to create a strong network of connections, that are not only potential customers but other industry professionals.
Whilst you work on building the right connections and post valuable content through useful posts, your efforts will pay off – you may see potential customers asking about your brand and products or you may connect with someone you can collaborate with.
For more information, get in touch today.