There are many reasons why clients may change their marketing partners. Here are 12 of the most common reasons why businesses change their marketing partners:
Dissatisfaction with Results
If a client feels that their marketing partner is not delivering the desired results, they may seek out a new partner.
Lack of Communication
If a client feels that their marketing partner is not communicating effectively and the client has to continually look for answers, you are going to lose them.
Lack of Innovation
If a client feels that their marketing partner is not being innovative or keeping up with industry trends, they will ultimately start looking for someone who does keep up and innovate.
Change in Business Needs
As businesses evolve, their marketing needs may change. This could lead to a need for different services from a different marketing partner.
If a client experiences budget cuts, they may need to find a marketing partner that can provide services at a lower cost.
Dissolution of Partnership
If a marketing partnership dissolved through a relationship breakdown, the client will need to find a new marketing partner.
The Client Outgrows the Agency
The agency’s processes, people, and/or thinking may no longer be a fit for the client as they grow, for instance. And, hence, the client may move on.
The Agency Gets Too Comfortable
The agency may get too comfortable with the status quo and not challenge the client enough to continue driving results, for instance. The client will move on then.
Lack of Transparency
As the relationship progresses, there may be a lack of transparency from the agency about their work and/or billing. This will create a negative feeling with the client, and they will move on.
The agency may start to take on more and more work outside of the scope of their original agreement without additional compensation or agreement over it. In this case, either the client or the marketing partner itself will move on.
The Agency Changes
The agency may change ownership, leadership, or personnel, making the client feel like they are working with a different company than they originally signed up for. In this case, the client can lose their confidence in the marketing partner and move on.
The Honeymoon Period Ends
The initial excitement of working with a new agency may wear off over time, leading the client to reassess their needs. And, if the needs are not being met, they will move on.
There are many other reasons why clients may change their marketing partners. It is important for marketing partners to stay informed of their client’s needs and be proactive in meeting those needs. By doing so, they can help prevent their clients from seeking out new partners.