Google Ads is a powerful marketing tool because it allows businesses to target potential customers based on a variety of targeting features, including Google Search, Google Shopping, and the Google Display Network.
This means that businesses can reach out to individuals who are already interested in what they have to offer, which can result in higher conversion rates.
Additionally, Google Ads provides businesses with extensive data and insights into how their campaigns are performing, so they can continually optimise and improve them over time.
Ultimately, Google Ads provides an effective and efficient way for businesses to reach their target audiences and grow their customer base.
But these positives of Google Ads are just the top layer of what’s possible; the power of Google Ads going far beyond.
What is the Real Power of Google Ads?
The answer to this question lies in understanding how people use the internet to find products and services.
When someone wants to buy something, they typically turn to a search engine like Google. And if they see an ad for the product or service they’re interested in, there’s a good chance they’ll click on it.
The reason google ads are so effective is because they’re targeted. That is, you can specifically target your ads to people who are interested in what you’re selling. For example, if you sell women’s clothing, you can target your ads to women who have searched for terms like “women’s clothing” or “dresses.”
This targeting ensures that your ad is seen by people who are likely to be interested in what you’re selling, which increases the likelihood that they’ll click on it. And when people click on your ad, they’re taken to your website, where they can learn more about your products or services and potentially make a purchase.
How to Get Started with Google Ads
Now that you know how google ads work, let’s look at how you can make money from them.
The first step is to sign up for a google ads account. You can do this by visiting the google ads website and clicking on the “sign up now” button.
Once you’ve signed up for an account, you’ll need to create your first ad. To do this, click on the “create ad” button and follow the instructions.
You’ll need to choose a format for your ad, select a target audience, and write your ad copy.
Once you’ve created your ad, it will be reviewed by google and, if approved, will start running immediately.
What is Difficult to Master with Google Ads
The real challenge comes in targeting your ads to the right audience. If you don’t target your ads correctly, they won’t be seen by people who are interested in what you’re selling and you won’t make any sales.
To ensure that your ads are targeted correctly, take some time to research your target audience; consider their needs and wants, and write your ad copy accordingly.
In addition, make sure that your research leads to you developing testable hypotheses based on the theory that the right kind of people will be interested in your product or service.
Then, over time, you need to extend your research in areas that are bringing in the sales, while eliminating bits that did not work.
Generally speaking, if you have a unique selling proposition, Google Ads will work for you. For instance, if you are stocking specific brands that people are interested in, with a competitive advantage, e.g. faster delivery or competitive prices, you increase your chances of success.
Luckily, you can make sure that if you put the right products and services in front of the right people, Google Ads will bring the sales for you.