If you’re a manufacturing company with a blog, you know the importance of getting your content in front of as many people as possible.
But where should you share your blog?
There are many different places to distribute your content, but not all of them will be the right fit for your business.
In this blog post, we will discuss five places that are great for distributing your manufacturing company blog.
Why Share Blogs on Several Platforms?
When it comes to getting your content seen by as many people as possible, it’s important to publish and share your blog on several platforms. This is because not everyone uses the same platform or has the same preferences.
Some people may prefer to read blogs on their Twitter feed, while others may prefer to read them on a blog aggregator site.
By publishing and sharing your blog on multiple platforms, you’re increasing the chances that more people will see your content.
Now let’s take a look at five places you can share your manufacturing company blog for maximum exposure.
Platforms to Distribute Your Manufacturing Company Blog
LinkedIn is where all businesses engage. It’s a powerful platform with a lot of features for business owners, job seekers, and more.
By sharing the blog on LinkedIn, you’re getting it in front of the eyes of business professionals who are interested in reading about manufacturing companies. This is a great way to get more exposure for your company and increase brand awareness.
There are two ways you can share your blog content on LinkedIn. The first way is to publish the blog directly on LinkedIn. If you’re publishing directly on LinkedIn, LinkedIn Pulse is a great option. LinkedIn Pulse is a feature that allows you to publish long-form content on the site.
When publishing on LinkedIn Pulse, be sure to optimise your title and use keywords so that people can find your content easily. You should also add images and videos to make your post more visually appealing.
The second way is to share the blog from another site like Medium. You can also create a post with the blog link to your website.
When sharing your blog content on LinkedIn, be sure to use hashtags and tagging to get noticed by the right people. You can also join relevant LinkedIn groups and share your content there.
Make sure you’re regularly sharing your content on LinkedIn so that you can stay top of mind with your target audience.
Twitter is a great place to share your blog content because it’s fast-paced and there’s a lot of engagement. By sharing your blog on Twitter, you’re getting it in front of a large audience of people who are interested in what you have to say.
You can share your blog content on Twitter by tweeting a link to the blog post or by creating a thread with excerpts from the blog. You can also create a tweet with an image and a link to the blog.
If you want to increase engagement, you can share a video or audio clip from the blog post. This will help your tweet stand out and get more people to click through to read the blog.
When sharing your blog content on Twitter, be sure to use hashtags and tagging to get noticed by the right people. You can also join relevant Twitter chats and share your content there.
Make sure you’re regularly sharing your content on Twitter so that you can stay top of mind with your target audience.
Email Marketing
Email marketing is a great way to get your blog content in front of an engaged audience. You can share your blog content in your email newsletter or as a standalone email.
If you have a large list of subscribers, you can segment them into different groups so that you’re only sending the most relevant content to each group. This will help increase engagement and click-through rates.
When sharing your blog content in an email, be sure to include a compelling headline and a call-to-action so that people know what you want them to do. You can also include images, videos, or audio clips to make the email more engaging.
If you want to get more people to read your blog, you can offer a freebie or discount for signing up. This will help increase conversions and get more people reading your content.
Email marketing is therefore a great way to increase the number of your blog readers and hence increase brand awareness.
Facebook Groups
Facebook groups are a great place to share your blog content because they’re full of people with similar interests. By sharing your blog in a Facebook group, you’re getting it in front of a highly targeted audience who is interested in what you have to say.
You can share your blog content in a Facebook group by creating a post with the link to the blog post. You can also share an excerpt from the blog post with a link to the full article.
When sharing your blog content in a Facebook group, be sure to use tagging to get noticed by the right people. If you want to increase engagement, you can share a video or audio clip from the blog post. This will help your post stand out and get more people to click through to read the blog.
Make sure you’re regularly sharing your content in Facebook groups so that you can stay top of mind with your target audience.
Facebook groups are therefore a great way to get your blog content in front of a highly engaged audience.
Medium
Medium is a website that allows you to share your blog content with a wide audience. When you publish your blog on Medium, it’s automatically shared with the people who follow you.
By sharing your blog on Medium, you’re getting it in front of people who are interested in what you have to say. You can share your blog content on Medium by creating a post with the link to the blog post. You can also share an excerpt from the blog post with a link to the full article.
When sharing your blog content on Medium, be sure to use tagging to get noticed by the right people. You can also join relevant Medium publications and share your content there.
If you want to increase engagement, you can share a video or audio clip from the blog post. This will help your post stand out and get more people to click through to read the blog.
Medium is therefore a great way to get your blog content in front of a wide audience.
The Bottom Line
These are some of the best places to share your manufacturing company blog for maximum exposure and thereby increase brand awareness and sales. By sharing your content on these platforms, you’re getting it in front of people who are interested in what you have to say.
Make sure that your blog is of high quality and provides value to the reader. This will help ensure that people keep coming back for more, and it will also help you build a loyal following. If you need help with creating content or distributing it, Axis Digital can help you.
