Keywords – Negatives of Social Media for Business
Social media plays a major role for brand development and business communication in general.
However, like everything else in life, social media platforms are not entirely positive for business.
In fact, if your whole marketing strategy is based on social media connections, or even if you are over-relying on any social platform, things can change for the worse quite quickly.
And, in order to present the full picture, it is important to discuss the said negatives of social media for business too.
A General Lack of Control
No matter how big a business you are, keep in mind that you do not control social media.
As a result, no matter how many filters you add to your campaigns, you can never 100% control who sees your content. And, most of your efforts could still be going towards people that have no interest in your products and services. (Here, we are not talking about broadcasting the wrong message to your intended crowd. In such cases, you are bound to fail from the start).
However, with the right tweaking of your message, you are bound to hit the right audience, for the most part. But, even then, things can change quite quickly for you.
You Do Not Own Social Media
This is where the real problem comes.
We have been asked time and time again by businesses about where should they post their content.
For instance, you may be tempted to post your articles on LinkedIn or Medium, instead of your website because there is a bigger audience there. But, here, keep in mind that you will be posting on rented locations.
No social media platform is meant to stay forever. And, if you need examples here, we have covered quite a few:
- Google Wave & Google Buzz Failure – Respecting User Privacy
- iTunes Ping Failure – Learning from Apple’s Struggles
- Why DailyBooth Failed While Instagram is Massively Successful
So, if you have invested your time and effort into a platform, keep in mind that the option may go away.
Therefore, it is important to spread your bets. And, if you can leverage your own audience and content through your website, keep that as the priority.
To learn more, get in touch with us today.
And, to balance the article, let’s look into some of the positives of social media for businesses too: