In a groundbreaking move, Mars, Incorporated, a global family-owned business known for its iconic brands, like M&Ms®, TWIX®, and Ben’s Original™, is embarking on a unique digital and out-of-home campaign.
This first-of-its-kind initiative aims to engage and inspire the public to take concrete action on climate change. In a world where environmental concerns are increasingly paramount, Mars is stepping up to the plate by resurrecting beloved advertisements from its storied history.
What’s more, this innovative campaign, aptly named ‘Healthy Planet Productions,’ aligns seamlessly with Mars’ recently unveiled Net Zero Roadmap, designed to cut carbon emissions in half by 2030 across its entire value chain.
Responding to Global Demand for Climate Action
The “Healthy Planet Productions” campaign is a direct response to the growing demand for businesses to prioritise climate change alongside economic concerns.
A recent Ipsos/Mars survey, involving over 14,000 individuals across the world’s seven largest economies, revealed that, on average, 69% of adults want companies to focus as much on tackling climate change as they do on economic issues.
Uniting Iconic Brands for Environmental Impact
A Member of the Global Mars, Incorporated Leadership Team and President of Mars Wrigley enthusiastically welcomed the campaign as a fun, nostalgic, and impactful way to leverage iconic brands and marketing to raise consumer awareness.
By ‘reusing’ classic advertisements, Mars aims to convey a message of hope and optimism regarding climate change while showcasing creative ways to reduce the environmental footprint in advertising.
Making Climate Action Tangible
Mars is not merely relying on advertising nostalgia; the company is taking concrete steps to reduce its carbon emissions.
Beyond the campaign, Mars is actively working with farmers to protect forests, sourcing renewable electricity, and prioritising carbon avoidance in decision-making and creative development.
what’s more, these actions underline Mars’ commitment to delivering real change and having a tangible impact on the environment today.
Collaborating for Sustainability
Mars’ commitment to sustainability extends to its partnerships. The company has joined forces with organisations and businesses dedicated to sustainability, ensuring that industry best practices are employed in its campaign.
From Certified Green Energy Offices and Studios to emission-conscious creative development, Mars is leaving no stone unturned in its quest to reduce its carbon footprint.
A Vision for a Better World
At its core, Mars, Incorporated believes that the world people desire tomorrow starts with the way they conduct business today. As a global, family-owned business with over 140,000 dedicated associates, Mars is not just transforming and innovating; it’s evolving to make a positive impact on the world.
With more than $47 billion (approx £41 billion) in annual sales, Mars produces some of the world’s best-loved brands, including Ben’s Original™, CESAR®, Cocoavia®, DOVE®, EXTRA®, KIND®, M&M’s®, SNICKERS®, PEDIGREE®, ROYAL CANIN®, and WHISKAS®.
Furthermore, Mars is creating A Better World for Pets through its global network of pet hospitals and diagnostic services, using cutting-edge technology to develop breakthrough programs in genetic health screening and DNA testing.
Conclusion: Inspiring Change Today for a Greener Tomorrow
Mars’ “Healthy Planet Productions” campaign is a compelling example of a company using its heritage and iconic brands to drive climate action. As consumers increasingly seek out brands that align with their values, Mars’ commitment to addressing climate change is both refreshing and inspiring.
By resurrecting classic advertisements and actively reducing its carbon emissions, Mars is not only engaging consumers but leading the way in corporate responsibility; which is a helpful step toward a greener, more sustainable future that we can all embrace and support.
In a world where businesses have the power to shape the future, Mars is showing that it’s not only possible but necessary to create positive change today for a healthier planet tomorrow.
