Tags –  Marketing Technologies for Property Business


As a property or construction company, it is important to stay ahead of the curve when it comes to technology. 

Marketing technology has come a long way in recent years, and there are now many options available to help you reach your target market. 

In this blog post, we will discuss 5 marketing technologies that you should consider for your business.


1. Artificial Intelligence

Artificial intelligence (AI) is one of the most hyped technologies in marketing at the moment, and for good reason. 

AI has the potential to revolutionise how marketers operate by making customer segmentation and content customisation easier than ever before. 

In a nutshell, AI in marketing is the use of machine learning to automate and improve marketing activities. This might range from customer segmentation to lead generation, product suggestions, and even dynamic pricing. 

AI can assist you in better comprehending and analysing your client base, allowing you to create more focused marketing efforts. 

AI may be able to help identify new leads that would be a good fit for your products or services by analysing data about past clients. 

For property companies, AI can ease the home buying process: enabling professionals to access property values, debt levels, home renovations, and maybe even some of a homeowner’s personal information in an instant.


2. Augmented Reality

Another technology that’s generating a lot of buzz recently is augmented reality (AR). 

AR allows users to overlay digital content on top of the real world, creating an immersive experience that can be used for marketing. 

For property and construction companies, you can take clients on a virtual walk through of any property, anytime, anywhere.

It’s been a standard sales approach for businesses to visit a construction site and demonstrate to investors or potential purchasers how and where the project is developing. 

Now imagine adding AR to this tour, which would overlay high-end digital images that bring your explanation to life in jaw-dropping clarity. 

Together with the rest of your system, you may use 3D models to display décor alternatives over-painted during the frame stage, allowing you to streamline your planning.


3. Chatbots

Chatbots are made to appear human and simulate real conversations. 

They may be used to answer client queries or make suggestions based on prior conduct. 

Artificial intelligence is commonly used in chatbots to comprehend client queries and give more precise answers; they may be used on a variety of platforms, including websites, social media sites, and mobile apps. 

From the clients’ perspective, chatbots are helpful in searching for properties to buy, rent or invest in, because they provide:

  • 24/7 service; outside working hours is when most people look for properties, making it more difficult to contact a live representative
  • Instant responses; users can immediately get their questions answered rather than waiting for assistance from a human agent
  • User specific: Chatbots in property or construction help provide the customer exactly what they are looking for by probing them with a series of questions and offering relevant information


4. Internet of Things

Construction isn’t the quickest sector when it comes to adopting IoT technologies. 

Project leaders and investors are still apprehensive about applying the technology — some don’t know how to use it, while others question its efficiency. 

However, recent statistics suggest that it will only be a matter of time until IoT in construction becomes a must-have technology. 

The new technology will play an important role in waste management and worker safety improvement, as well as lowering construction costs and assisting property matching against tenant needs.


5. Blockchain Technology

As cryptocurrencies have grown increasingly popular, many individuals looking to buy property choose them if they are available. 

Furthermore, buying or selling a property necessitates the transfer of physical assets, money, and title deeds —all of which need transparent yet secure methods of execution. 

In this case, employing blockchain-based software to keep track of, move, and monitor deeds is an excellent alternative. 

Ubitquity is one example, but you are free to pick whatever works best for you. 

Not only do you participate in changing the industry by following this real estate digital marketing trend of implementing blockchain, but you also have a competitive edge in the market and your tech-savvy customers’ appreciation.


Wrapping Up

You might believe that to apply the concepts discussed, you’ll need to give plenty of effort. 

But you may have both —the ability to focus on your core activity while still benefiting from following the latest marketing trends. 

Fortunately, there are a lot more online real estate marketing firms available now. 

Look up one in your region that has experience with your market and matches your budget. Make contact with them and work together to figure out what you want to accomplish. 

An experienced property or construction marketing company can help you with:

  • Optimising your website to rank higher in search engines
  • Produce high quality content, including blog posts, videos, virtual tours etc.
  • Improve your listings and promote these on social media
  • Advise you on how to use AI technologies to manage properties and close deals effectively


Want to know more? Please contact us today.


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